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Work in progress

You already know what to do. We make sure you actually do it.

Every morning, your AI coach reaches out. You reply by message, send a voice note, or pick up the phone. 5 minutes. Then you go crush it.

You've tried every app. You used them for a week. They're still sending notifications you swipe away.

We all do it. 92% of resolutions fail. Fitness apps, diet trackers, habit apps -- they all wait for you to open them. And you don't.

The problem was never knowledge. It was follow-through. What if instead of another app you forget, something actually reached out to you -- a message, a voice note, or even a phone call -- every single day?

It reaches out. You respond. You move forward.

1
Pick your goal -- lose weight, get fit, get better at a sport, build a habit, or hit any personal objective.
2
Pick how you want to interact -- reply to a Telegram or WhatsApp message, send a voice note, or go all-in with a live phone call. Your choice, your time.
3
3-5 minutes, every day -- the coach reviews yesterday, asks the right questions, adjusts your plan. It learns your patterns, your triggers, your weak spots. Day 30, it knows you better than you know yourself.
4
You act -- summary, streak, progress graph. The longer you use it, the more personalized it gets. Perfect memory, zero judgment.

The idea: it's not another app you open -- it's a daily conversation that comes to you. Whether you type a quick reply, send a voice note, or pick up a real phone call -- you show up every day. That's 2.7x more effective than any app you've ever downloaded.

The numbers behind the intuition.

2.7x
Accountability is 2.7x more effective than encouragement
5x
Streaks multiply retention by 5 (Duolingo data)
0
Competitors with daily AI calls for weight loss
76%
Of French users prefer voice over traditional apps

We mapped every competitor. Nobody does this.

11 competitors mapped worldwide. Zero combine daily AI outreach (message, voice note, or call) + personalized coaching + French market.

ProductPrice/moFocusLimitationThreat
Noom$70Weight lossApp only, easy to ignoreAdj.
Glow Health?Weight loss + callsUS only, no fundingHigh
CoachCall.ai?General accountabilityNo funding, too broadMed
Replika$20AI companionNo proactive callsLow
Petit Bambou~$7Meditation (FR)Passive content, no coachingLow
Us$15-30Goals + daily AI coachThe only one in France--
Key insight
Human coach = $200-500/mo. Noom = $70/mo. Us = $15-30/mo.
A real daily call for a fraction of a human coach's price. And unlike apps, you can't swipe away a ringing phone.

3 persona types. Which one fits you best?

Users choose their coach "personality" at signup. We can offer several options.

🏆
Warm Coach with Teeth
Celebrates wins but doesn't let excuses slide. The sweet spot.
🎖
The Drill Sergeant
Direct, no-nonsense. For those who thrive under pressure.
The Hype Coach
High energy, turns every morning into a launch pad.

Profitable from month one.

Cost per user / month
LLM (AI)$0.90
Voice (TTS)$9.00
Telephony$2.10
Total COGS~$13.50
Revenue targets
$1K MRR50-70 users
$10K MRR400 users
$50K MRR2,000 users
$120K MRR (M12)6-8K users

Feb sprint. March launch. $120K MRR by December.

Feb 10-28
Build + Beta
3 sprints: foundation, MVP, 20-30 beta testers. First calls by Feb 21.
Budget: $0
March
Launch + 500 users
Product Hunt Mar 10, 30-day challenge, referral program, TikTok
$500 MRR
Apr-Jun
500 to 4K users
Micro-influencers, B2B pilots, paid ads, podcasts
$6K MRR
Jul-Dec
4K to 8K+ users
EN launch, US expansion, B2B scale, SEO
$120K MRR
Content strategy
The product IS the TikTok content
Phone ringing, you pick up, live AI conversation, your reaction. 30-60 seconds. "My AI called me at 6am this morning -- here's what happened." No other product can do this.

Not just a call. A complete system.

📞
The daily AI check-in -- Your phone actually rings (or you get a Telegram/WhatsApp message). The AI asks 3 questions: what did you eat? Did you move? How are you feeling? Phone calls increase adherence by 78% vs control groups.
🎤
Voice food logging -- "I had a chicken salad and a coffee" -- the AI understands, parses, and logs it. Zero friction. The #1 problem with MyFitnessPal and Noom is manual logging. We eliminate it.
🚨
The SOS button -- You're standing in front of the vending machine. One tap, the AI calls you back in 5 seconds. "Hey, what's happening right now? Let's talk." In-the-moment intervention. NoFap's emergency button gets 50K monthly visitors -- the demand is massive.
📈
Weight loss timeline predictor -- "You'll reach 75kg by July 14th, 2026." A graph with weekly milestones, updated with your real results. This is Noom's highest-converting screen (+40% conversion).
🔥
Streak system with forgiveness -- Call streak, goal streak, partner streak. One free streak freeze per month. Users with 7+ day streaks are 3.6x more likely to stay. Duolingo's streak freeze reduced churn by 21%.

Two guys, one product, zero investors.

We're bootstrapping. No fundraising, no bullshit decks for VCs. A product that works, real users, and organic growth.

AB
Aaron
Product / Marketing / Frontend
AT
Ata
Backend / Data / Infra

3 color directions. Which one speaks to you?

We want a brand that feels human, warm, and credible. Not cold and techy. Not too "wellness hippie" either.

Coach
Warm Gold + Teal
Premium, warm, human. The golden light of morning.
Trust · Premium · Human
Coach
Nature Green
Growth, health, coaching. AI that feels human.
Health · Growth · Natural
Coach
Energy Orange
Motivating, accessible, community-driven. Morning energy.
Energy · Motivation · Social

Two names. One brand. One coach persona.

We need two distinct names: the app name (what shows on your phone, in the App Store) and the coach name (who you hear when you pick up). Like Duolingo (app) and Duo (mascot). This lets us add multiple coach personas without rebranding.

Naming architecture
BRAND → Reveilla / Appello / Fondre (shows on phone screen, App Store)
    COACH → Maya / Alma / Camille (what users hear in calls)
    TAGLINE → "Your AI coach calls you every morning"

App Name — Phone / Call Themed

Names that evoke the core mechanic: someone calling you, waking you up, reaching out.

Reveilla
Appello
Allore
Déclic
Éveil
Décrocher
RingSteady
DailyCue

Reveilla = "réveil" (alarm/wake-up in French) + a human suffix. Military precision meets morning ritual. reveilla.ai available. Score: 26/30.

App Name — Weight Loss Specific

Names that speak directly to transformation and body goals. French words that evoke change.

Fondre
Élance
Silhouette
Svelte
Mue
Allégé
Légère
Renaître

Fondre = "to melt" in French. Literally describes weight melting away. fondre.ai available. Score: 25/30.
Élance = "slender + soaring" in French. Elegant body + momentum. elance.ai available. Score: 25/30.

App Name — Aspirational / Emotional

Names that evoke transformation, blooming, becoming something new.

Éclore
Envol
Métamorphe
Chrysalide
Constance
Fidèle

App Name — Original Concepts (from Logos)

The original names we explored in our logo concepts — some descriptive, some playful.

Call Me Coach
FitCall
FitVox
Call Me Baby

Coach Persona Names — Who picks up when they answer

These are human first names for the AI coach character. Users hear this name in calls. Must feel warm, trustworthy, and work in both French and English.

Maya
Alma
Camille
Nora
Léonie
Inès
Mila
Élia
Luna
Sasha
Noa
Luca
Elio
Marco
Enzo
Axel
Leo

Maya = Sanskrit/Hebrew, means "water/illusion." Universal, warm, wise. Current top pick.
Alma = Latin/Spanish, means "nourishing soul." Literally describes a food/health coach. Best weight-loss-specific persona name.

The phone screen test
Would users be comfortable if someone saw this app on their phone?
"MyFitnessPal" → neutral. "Fat Secret" → embarrassing. "Noom" → neutral (nobody knows what it means). "Reveilla" → intriguing. The app name should NOT include "weight loss" — it stigmatizes.

We need your honest take.

3 minutes. For real. It actually helps us. Answer here and send.

1.How would you prefer your daily AI coach to reach you?
2.Imagine you receive a message from your AI coach. Which color feels right?
7:00 AM
Coach
"Good morning. You hit your protein target yesterday. Let's keep that streak going. What's the plan today?"
Warm Gold · Trust · Premium
7:00 AM
Coach
"Good morning. You hit your protein target yesterday. Let's keep that streak going. What's the plan today?"
Nature Green · Health · Growth
7:00 AM
Coach
"Good morning. You hit your protein target yesterday. Let's keep that streak going. What's the plan today?"
Energy Orange · Motivation · Social
3a.What should the APP be called? (the brand name — shows on your phone)

Phone / Call themed:

Weight loss specific:

Aspirational:

Original concepts:

3b.What should the COACH be called? (the AI persona — who you hear on the phone)

Female names:

Male / gender-neutral names:

4.How much would you pay per month?
5.What's the one goal where you'd most need a daily kick in the ass?
6.Which persona type would motivate you most?
7.Any last thoughts, ideas, or criticism?
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