← War Room
🎬 Video Factory

Video Ideas

AI-generated videos, website explainers, and social content. Each video includes a copy-paste AI prompt ready for Runway, Kling, or Pika.

Meet the Coaches

Each persona has a distinct voice, vibe, and video style. Use them across all content — TikTok, website, ads, demo videos.

💪
Coach Max
The Brutally Honest Bro
Gym rat energy. Calls you out with love. Zero bullshit. Uses slang, very direct, slightly chaotic.
« Bro. You ate a PIZZA at 11pm and you're asking why the scale went up? Come on man. Tomorrow we fix this. »
🧑‍🎓
Dr. Luna
The Calm Scientist
Evidence-based, measured, warm. Quotes studies. Never judges. Makes you feel smart about your choices.
« Your cortisol is likely elevated from the short sleep. Today, focus on protein and a walk. Small wins compound. »
💃
Mama Rosa
The Italian Guilt Tripper
Warm, overbearing, hilarious. Guilt trips you into compliance through sheer emotional manipulation (with love).
« You skipped the gym AGAIN? And after I planned such a beautiful chicken recipe for you? You're breaking my heart. »
😎
Zen
The Unbothered Stoic
Zero drama. Speaks in short sentences. Never stressed. Makes failing feel like data, not disaster.
« You ate badly yesterday. That's information. Today is new. 120g protein. 30 min walk. Simple. »

Videos to Generate with AI Tools

Use Runway Gen-3, Kling, Pika, or Sora. Click « AI Prompt » on each card to reveal the copy-paste prompt. Funny, surreal, attention-grabbing.

👨‍🍳
The Midnight Snack Intervention
POV: You open the fridge at 2am. Your phone lights up. Coach Max's voice: « Put the cheese DOWN, bro. » The fridge door slowly closes by itself. Surreal, funny, shareable.
AI Gen Funny TikTok 15s
⚡ AI Prompt
Cinematic POV shot, dark kitchen at 2am. A man in pajamas opens a glowing refrigerator, blue light spills onto his face. He reaches for a block of cheese. Suddenly his phone on the counter lights up bright orange. The fridge door slowly pushes closed by an invisible force while the man looks confused and slightly scared. Moody lighting, slight fog, comedic horror tone. Shot on 35mm film, shallow depth of field. 4K, 16:9.
📱💥
Phone Notification Chaos
Cinematic shot of a phone on a desk. A notification pops up: « Your coach is calling... » The person tries to ignore it. Phone starts vibrating aggressively. They finally pick up. Voice: « There you are. Let's talk about that KFC. »
AI Gen Funny 20s
⚡ AI Prompt
Close-up of a smartphone lying on a minimalist white desk. The screen lights up with a notification showing a phone icon and text "Your coach is calling..." The phone begins vibrating, moving across the desk. A hand reaches to decline the call. The phone immediately lights up again, vibrating even more aggressively, sliding towards the edge of the desk. The hand reluctantly picks it up. Cinematic, slightly comedic tension, like a horror movie reveal. Clean modern office, natural light, shallow DOF. 4K.
🍕🚨
Mama Rosa's Guilt Trip
AI-generated Italian kitchen. Mama Rosa (AI avatar) stares at camera, arms crossed. « You ordered Uber Eats? AGAIN? When I made you such a beautiful meal plan? Mamma mia... » She dramatically wipes a tear. End card: « Get a coach who actually cares. »
AI Gen Funny TikTok 25s
⚡ AI Prompt
A warm Italian grandmother in a rustic Tuscan kitchen, arms crossed, looking directly at camera with a disappointed but loving expression. She's wearing a floral apron, wooden spoons hanging on the wall behind her. Warm golden lighting from a window. She slowly shakes her head, then dramatically puts one hand over her heart and wipes an imaginary tear with the other. The kitchen has hanging garlic, copper pots, and a fresh meal on the counter being ignored. Cinematic, warm color grading, shallow depth of field. Comedy tone. 4K, 16:9.
🌱✨
The Growing Garden
Time-lapse of a tiny seed growing into a lush garden as days pass. Each day the plant grows a little. When it blooms: « Day 30. You did it. » Beautiful, emotional, cinematic. For website hero or emotional TikTok.
AI Gen Emotional Website 15s
⚡ AI Prompt
Cinematic time-lapse of a single seed planted in dark rich soil. The seed sprouts, grows into a small green stem, then rapidly grows taller with leaves unfurling. A small bud appears and slowly blooms into a vibrant golden flower. As it blooms, golden particles of light float upward like fireflies. The background transitions from grey overcast to warm golden sunrise. Macro lens, extremely detailed, magical realism style. Warm color grading, bokeh background. 4K, 16:9. No text.
🕶‍♂️💪
Before & After: The AI Coach Effect
Split screen. LEFT: Person lying on couch, chips everywhere, 47 notification badges, Netflix autoplay. RIGHT: Same person, 30 days later, meal prepping, gym selfie, phone shows streak « Day 30 🔥 ». Transition is a phone call being answered.
AI Gen Funny Website 20s
⚡ AI Prompt
Split screen comparison, vertical divider in the middle. LEFT SIDE: A person slumped on a messy couch in a dark apartment, surrounded by empty chip bags, pizza boxes, and soda cans. Their phone screen shows 47 notification badges, all ignored. TV playing in the background, blue glow. Moody, desaturated colors. RIGHT SIDE: The same person in a bright, clean kitchen, wearing athletic clothes, actively meal prepping with colorful fresh vegetables. Sunlight streaming through windows. Phone on counter showing a green streak counter "Day 30" with a flame emoji. Vibrant, warm, saturated colors. 4K, 16:9, cinematic.
😴⏰
The 7am Wake-Up Call
Person sleeping peacefully. Phone rings. Groggy hand picks up. Zen's voice: « Good morning. You said you'd run today. It's 7. The weather is 18°C. Your shoes are by the door. No excuses. » Person groans but gets up. Cinematic morning light.
AI Gen Funny 20s
⚡ AI Prompt
A person sleeping peacefully in a cozy bed, warm morning light filtering through curtains. A smartphone on the nightstand suddenly lights up and vibrates. A groggy hand slowly reaches out and picks up the phone. The person squints at the bright screen, looking annoyed. They sit up reluctantly, yawning, then look at running shoes placed neatly by the bedroom door. Golden morning light streams in as they slowly swing their legs out of bed. Cinematic, warm tones, shallow depth of field. Relatable comedy meets motivational tone. 4K, 16:9.

For the Landing Page & Product Pages

Hero videos, explainers, feature demos, and social proof. These need to convert visitors into waitlist signups.

🎥
Hero Explainer (60s)
For: landing page hero. Problem → Solution → How it works → CTA. Voiceover + screen mockups + text overlays. Tone: confident, slightly playful. End on « Join the waitlist » with email capture visible.
Website Product Demo 60s
⚡ AI Prompt
Create a modern tech explainer video. Scene 1 (0-8s): Rapid montage of a person scrolling through fitness apps on their phone, swiping away notifications, looking bored on a couch. Desaturated colors, slight blue tint. Scene 2 (8-15s): Text appears on dark background: "The problem isn't motivation. It's that nobody checks in on you." Clean white typography on dark navy. Scene 3 (15-25s): A phone screen lights up with a warm golden glow. An incoming call notification reads "Your Coach". The person answers with a smile. Show 3 channel icons: chat bubble, microphone, phone. Scene 4 (25-38s): Animated phone mockup showing a chat conversation, a photo of food being analyzed with nutrition overlay, and a streak counter going up. Scene 5 (38-46s): Pricing comparison with crossed-out numbers. Scene 6 (46-53s): Time-lapse streak counter Day 1 to Day 30 with growing plant. Scene 7 (53-60s): Call-to-action screen with email input field. All scenes: dark theme, teal and gold accents, modern SaaS aesthetic. 4K.
📱
Message Flow Demo (30s)
For: solution section. Animated phone screen showing a real conversation: coach sends morning check-in, user replies with food photo, AI analyzes macros, coach gives feedback. Smooth scrolling animation.
Website Product Demo 30s
⚡ AI Prompt
Smooth animation of a smartphone floating on a dark background with soft ambient lighting. The screen shows a messaging app interface. Messages appear one by one with typing indicators: "Good morning! How did you sleep?" followed by user reply "Pretty good, 7 hours". Then coach: "Nice! What's for breakfast?" User sends a photo of avocado toast. An animated overlay appears on the photo showing "Calories: 380 | Protein: 12g | Carbs: 35g | Fat: 22g" with a green checkmark. Coach responds: "Great choice! You're on track for today." Smooth scroll animation, modern chat UI with dark theme, teal accent colors. Ambient electronic music feel. 4K, 9:16 vertical.
🎤
Voice Note Preview (15s)
For: channel section. Audio waveform animation with the coach's voice playing a real check-in message. Show the waveform morphing into text subtitles. Clean, minimal.
Website 15s
⚡ AI Prompt
Minimalist dark background with a floating audio waveform visualization in teal/cyan color. The waveform pulses and moves organically as if someone is speaking. Below the waveform, subtitle text appears word by word: "Hey, it's your coach. Yesterday was solid - 120g protein, 8k steps. Today let's push for a morning workout. You got this." The waveform is smooth, modern, glowing with a subtle particle effect. Ambient, calming aesthetic. 4K, 16:9.
👨‍💻👩‍💻
Fake Testimonials (Funny) (45s)
For: social proof section. Obviously fake, funny testimonials. « I lost 8kg and my Uber Eats driver doesn't recognize me anymore. » « My coach called me at 7am. I was furious. Then I lost 5kg. » Deadpan delivery.
Website Funny 45s
⚡ AI Prompt (HeyGen)
Create talking head testimonial videos with a deadpan comedic tone. Use diverse AI avatars (male, female, different ages 25-40). Each person speaks directly to camera against a clean minimal background. Script lines to record: (1) "I lost 8 kilos and my Uber Eats driver doesn't recognize me anymore. He drove past my house three times." (2) "My AI coach called me at 7am on a Saturday. I was furious. Then I lost 5 kilos. Now I pick up on the first ring." (3) "I told the coach I had a salad for lunch. It sent back my own Instagram story of me eating a burger. Nowhere to hide." (4) "My girlfriend thinks I'm cheating because I keep getting calls from someone named Coach Max at 7am." Deadpan delivery, no smiling until the very end. Clean modern aesthetic.
📷➡📊
Photo Food Logging Demo (20s)
For: features section. Film a real plate of food. Take a photo. Animated overlay shows macros appearing. Green checkmark: « On track! » Clean, fast, satisfying.
Website Product Demo 20s
⚡ AI Prompt
Top-down shot of a beautiful healthy plate of food (grilled chicken, rice, vegetables) on a wooden table. A hand holds up a smartphone and takes a photo of the plate. The camera flash goes off. Immediately, animated overlay graphics appear on the phone screen: scanning lines sweep across the food photo, then nutrition data fades in - "Calories: 520 | Protein: 38g | Carbs: 45g | Fat: 22g" with a satisfying green checkmark and "On track!" text. Smooth motion graphics, modern UI overlay, warm restaurant lighting. 4K, vertical 9:16.
🔥23
Streak Counter Animation (10s)
For: gamification section. Looping animation of a streak counter going up. Confetti burst at milestones. Background goes from grey to vibrant. Silent or subtle sound FX.
Website Loop
⚡ AI Prompt
Animated counter on a dark background counting up: "Day 1" in grey, "Day 7" in silver, "Day 14" in light gold, "Day 21" in bright gold, "Day 30" in blazing gold with fire particles and confetti explosion. Each number transition has a satisfying flip animation. The background gradually shifts from cold grey to warm amber as the counter increases. At Day 30, golden particles burst outward and the text glows. Minimal, clean, loop-ready. Motion graphics style. 4K, 16:9.

Short-Form for TikTok, Reels, Shorts

Funny, relatable, designed to go viral. Use AI avatars or film yourself with these concepts.

👨‍🍳💔
Breaking Up with Uber Eats
Filmed like a romantic breakup scene. « It's not you, it's me. Actually it's you. The calories, the sodium, the regret at 2am. I've met someone else... his name is Coach Max. » Dramatic music.
Social Funny 30s
⚡ AI Prompt
Dramatic breakup scene shot like a sad indie movie. A person sits at a cafe table across from a branded food delivery bag (representing Uber Eats). They look emotional, holding the bag's hand (the bag handle). Soft piano music tone. The person slowly pushes the bag away, tears in their eyes. They stand up, turn around, and walk toward a glowing phone showing "Coach Max is calling..." The delivery bag sits alone at the table, abandoned. Rain starts falling outside. Dramatic, comedic, heartfelt. Shot like a Wes Anderson film with centered framing. 4K, 16:9.
💬💬💬
Things My AI Coach Says
Series format. Each video = 1 ridiculous/accurate coach quote. Show notification on phone, read it, react. « I know you're looking at that brownie. Remember: 4 days from your longest streak ever. »
Social Funny 15s each
⚡ AI Prompt (Series)
Close-up of a phone notification dropping down on screen. The notification shows a coach avatar icon with message text. Quick cut to a person's face reacting with shock/laughter/guilt. Series of notification texts to generate: (1) "I see you opened Deliveroo. Close it. Now." (2) "Good morning. No, you can't skip legs. I checked your calendar, you're free." (3) "You told me you had chicken and rice. Your Apple Watch says you were at McDonald's for 22 minutes." (4) "Great job today! 120g protein. But we need to talk about those 3 espressos." (5) "It's been 6 hours since your last meal. If you eat a proper dinner NOW, I'll let you have dessert. Deal?" Modern phone UI, dark theme, clean typography. Each clip 15 seconds. 4K vertical 9:16.
🤔👉
The Excuse Generator
User: « I can't work out because... » [spins wheel of excuses: too tired, raining, Mercury retrograde, my cat needs me]. Coach responds to each one with deadpan one-liners.
Social Funny 30s
⚡ AI Prompt
A colorful spinning wheel (like Wheel of Fortune) with excuse labels: "Too tired", "It's raining", "Leg day", "Mercury retrograde", "My cat needs me", "I'll start Monday", "Netflix has a new season". The wheel spins and lands on an excuse. Cut to a deadpan AI coach face (straight to camera) responding with a one-liner. Then wheel spins again, lands on another excuse, another deadpan response. Quick cuts, meme energy, slight zoom on the coach face for comedic effect. Bright colorful wheel contrasts with the coach's serious face. Game show aesthetic meets TikTok comedy. 4K vertical 9:16.
📈🏆
30-Day Challenge Time-Lapse
Daily selfies/clips condensed into 30 seconds. Show the daily coach messages as overlays. Streak counter increasing. Weight going down. Energy going up. End: « Day 30. Started as a dare. Now it's a lifestyle. »
Social Emotional 30s
⚡ AI Prompt
Time-lapse montage showing 30 days of transformation. Day 1: person looking tired, messy room, phone notification "Day 1 - Let's go!". Day 7: person jogging slowly, phone shows "Day 7 streak!" with small flame. Day 14: person cooking a healthy meal, visible energy improvement, "Day 14" counter. Day 21: person at the gym smiling, phone shows "Day 21 - You're unstoppable". Day 30: person looking fit, confident, standing in sunlight, confetti explosion, "Day 30" in golden text. Each day transition uses a smooth morph/wipe effect. Background progresses from grey/dark to warm/golden. Motivational, authentic, not overly polished. 4K vertical 9:16.

Hero Explainer Video — Full Storyboard

🎬 Hero Explainer — 60 seconds
Scene 1
😞
The Problem. Quick montage: notification badges, abandoned apps, person on couch.
0–8s
Scene 2
💡
The Insight. « The problem isn't motivation. It's that nobody checks in on you. »
8–15s
Scene 3
📞
The Solution. Phone rings. Coach message appears. 3 channels shown: message, voice, call.
15–25s
Scene 4
📷
Features. Photo food log, streak counter, daily check-in, wearable sync.
25–38s
Scene 5
💰
Pricing. Coach €300 (crossed) → Noom €70 (crossed) → Us €15. Mic drop.
38–46s
Scene 6
🔥
Streak montage. Day 1 → 7 → 14 → 30. Plant growing. Energy up.
46–53s
Scene 7
🚀
CTA. « Join the waitlist. 100 spots. Link below. » Email form appears.
53–60s

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