SEO Strategy — Feb 2026

SEO Strategy Plan

Comprehensive organic search strategy for Call Me Maybe. France-first, then global. Keyword research, content clusters, technical SEO, and link building playbook.

Target: FR Women 25-40 Price: €9.90/mo Launch: France Q1 2026 Goal: 25K organic/mo by M12

Table of Contents

01 Keyword Research (FR + EN) 02 On-Page SEO 03 Content Strategy 04 Technical SEO 05 Backlink Strategy 06 Local SEO (France) 07 Partner SEO Synergy 08 Implementation Timeline

20+

Blog Topics

Content Clusters

80+

Target Keywords

150

Backlinks Y1

DA 35

Target Y1

Keyword Research (FR + EN)

1.1 Primary Keywords (High Intent)

These are the money keywords. Users searching these have high purchase intent for weight loss coaching.

Keyword (FR)	Keyword (EN)	Volume FR	Difficulty	Priority
coach perte de poids	weight loss coach	2,400	Medium	P0
coaching minceur	slimming coaching	1,300	Medium	P0
application perte de poids	weight loss app	6,600	High	P0
coach minceur en ligne	online slimming coach	720	Low	P0
appel coaching perte de poids	weight loss coaching call	<100	Very Low	P0
coach IA perte de poids	AI weight loss coach	320	Low	P0
programme perte de poids personnalise	personalized weight loss program	1,600	Medium	P0
coaching telephonique perte de poids	phone coaching weight loss	<100	Very Low	P0

1.2 Secondary Keywords (Accountability + Habits)

Keyword (FR)	Keyword (EN)	Volume FR	Priority
accountability partner	accountability partner	880	P1
coaching quotidien	daily coaching	390	P1
habitudes saines	healthy habits	1,900	P1
motivation perte de poids	weight loss motivation	3,600	P1
discipline alimentaire	food discipline	480	P1
changer ses habitudes	changing habits	1,600	P1
tenir ses objectifs	sticking to goals	720	P1
routine bien-etre	wellness routine	590	P1

1.3 Long-Tail Keywords (Questions People Ask)

Targets featured snippets, People Also Ask boxes, and voice search.

French Long-Tail

comment perdre du poids durablement 2,900
pourquoi je n'arrive pas a perdre du poids 1,900
comment rester motivee pour maigrir 1,300
perdre du poids sans regime 4,400
comment se tenir a un regime 1,600
est-ce qu'un coach aide a perdre du poids 880
TDAH et perte de poids 590
perte de poids femme 35 ans 720

English Long-Tail

does accountability help with weight loss 590
AI weight loss coach that calls you <100
best accountability app for weight loss 880
how to stay motivated to lose weight 6,600
GLP-1 companion app 1,300
phone call coaching for health 170
daily phone call for accountability 210
weight loss coach vs app which is better 320

1.4 TDAH/ADHD + Accountability Keywords

High Opportunity Niche: Obesity is 70% more frequent in ADHD adults. Coaching demand outstrips supply in France. CMM's daily call provides the external accountability TDAH brains need — zero charge mentale.

Keyword (FR)	Keyword (EN)	Volume	Opportunity
TDAH et alimentation	ADHD and eating	880	High
TDAH perte de poids	ADHD weight loss	590	High
coaching TDAH adulte	ADHD coaching adult	720	High
TDAH et motivation	ADHD and motivation	480	High
TDAH et boulimie	ADHD and binge eating	390	Medium
application TDAH France	ADHD app France	320	High

1.5 Competitor Keywords to Target

Competitor Keyword	Volume	CMM Strategy
Noom avis	2,900	Blog: "Noom vs Call Me Maybe"
Noom France	1,600	Blog: "Alternative a Noom en France"
Weight Watchers en ligne	1,300	Blog: "WW vs coaching IA"
Yazio avis	1,900	Blog: "Au-dela du comptage de calories"
MyFitnessPal alternative	880	Blog: "Du tracking au coaching"
Noom prix	720	Blog: pricing comparison
application regime gratuite	3,600	Blog: "Pourquoi gratuit ne marche pas"

On-Page SEO Recommendations

2.1 Title Tags & Meta Descriptions

Homepage (FR)

title: Call Me Maybe | Votre Coach IA Qui Vous Appelle Chaque Jour Pour Maigrir
meta: Perdez du poids avec un coach IA qui vous appelle par telephone chaque matin. Accountability quotidienne, sans regime. 9,90€/mois. Essai gratuit 7 jours.
        

Homepage (EN)

title: Call Me Maybe | AI Coach That Calls You Daily for Weight Loss
meta: Lose weight with an AI coach that calls you every morning by phone. Daily accountability, no dieting. €9.90/month. 7-day free trial.
        

TDAH Landing Page

title: TDAH & Perte de Poids | Un Coach Qui Vous Appelle (Pas une App de Plus)
meta: Le TDAH rend la perte de poids 70% plus difficile. Call Me Maybe vous appelle chaque matin : zero charge mentale, accountability externe.
        

Partner Perks Page

title: Partenaires Call Me Maybe | Programme de Perks pour Marques Sante
meta: Rejoignez le programme partenaires CMM. Offrez des avantages exclusifs a nos utilisatrices. Backlinks dofollow inclus.
        

2.2 Schema Markup

FAQ Schema

FAQPage

Apply to homepage and every blog post. Targets People Also Ask and rich snippets in search results.

Product Schema

SoftwareApplication

Category: HealthApplication. Include price (€9.90), aggregate rating, and description for rich product cards.

Organization Schema

Organization

Include name, URL, logo, social profiles (Instagram, TikTok, Twitter) for Knowledge Panel eligibility.

2.3 Internal Linking Strategy

Hub-and-Spoke Architecture

HOMEPAGE (Hub)

Accountability

6 posts

AI Coaching

5 posts

Habits

4 posts

TDAH

3 posts

GLP-1

2 posts

Linking Rules: Every blog post links to homepage CTA at least once. Every post links to 2-3 related posts within its cluster. Cluster pillar pages link to ALL spoke articles. Partner page links naturally from pricing and homepage.

Content Strategy

3.1 Blog Post Topics (20 Ideas)

Cluster 1: Accountability & Motivation (6 posts)

#	Title	Primary Keyword	Priority
1	Pourquoi l'accountability est la cle de la perte de poids (etude)	accountability perte de poids	P0
2	Accountability Partner : definition, avantages et comment en trouver un	accountability partner	P0
3	7 raisons pour lesquelles vous n'arrivez pas a tenir vos objectifs minceur	tenir ses objectifs	P1
4	Motivation vs discipline : ce qui fait vraiment maigrir	motivation perte de poids	P1
5	Comment rester motivee quand la balance ne bouge plus	plateau perte de poids	P1
6	L'effet Hawthorne : pourquoi etre observee vous fait maigrir	coaching perte de poids	P2

Cluster 2: AI Coaching & Comparisons (5 posts)

#	Title	Primary Keyword	Priority
7	Noom vs Call Me Maybe : quel coach perte de poids choisir en 2026 ?	Noom avis	P0
8	Weight Watchers vs coaching IA : la fin du comptage de points	WW en ligne	P1
9	Pourquoi les applications de calories ne marchent pas (et quoi faire)	application perte de poids	P0
10	Coach humain vs coach IA : lequel est le plus efficace pour maigrir ?	coach IA perte de poids	P1
11	Le coaching par telephone : la methode que personne n'attendait	coaching telephonique	P0

Cluster 3: Habits & Lifestyle (4 posts)

#	Title	Primary Keyword	Priority
12	5 habitudes du matin qui accelerent la perte de poids	routine matin minceur	P1
13	Comment changer ses habitudes alimentaires sans regime	changer habitudes alimentaires	P0
14	Perdre du poids sans regime : le guide complet 2026	perdre du poids sans regime	P0
15	La methode des petits pas : maigrir sans souffrir	methode petits pas	P2

Cluster 4: TDAH & Neurodivergence (3 posts)

#	Title	Primary Keyword	Priority
16	TDAH et perte de poids : pourquoi c'est 70% plus dur (et comment reussir)	TDAH perte de poids	P1
17	Coaching TDAH : pourquoi un appel quotidien bat toutes les apps	coaching TDAH	P1
18	TDAH et alimentation : comprendre le lien pour mieux maigrir	TDAH alimentation	P2

Cluster 5: GLP-1 Companion (2 posts)

#	Title	Primary Keyword	Priority
19	GLP-1 et coaching : pourquoi Ozempic seul ne suffit pas	GLP-1 companion	P1
20	Comment maintenir sa perte de poids apres l'arret du GLP-1	maintenir perte poids GLP-1	P1

3.2 Content Calendar Priority

Month	Posts to Publish	Focus	Cadence
Month 1	Posts 1, 11, 14	Foundation: accountability + method + anti-diet	3 posts
Month 2	Posts 7, 9, 13	Competitor capture + habit change	3 posts
Month 3	Posts 2, 16, 19	Accountability definition + TDAH + GLP-1	3 posts
Month 4	Posts 3, 8, 12	Motivation + WW comparison + morning routine	3 posts
Month 5	Posts 4, 10, 17	Motivation vs discipline + AI coaching + TDAH coaching	3 posts
Month 6	Posts 5, 6, 15, 18, 20	Remaining articles + catch-up	5 posts

Post Template

Every Blog Post Follows This Structure

SEO-optimized title with primary keyword
Hook paragraph (problem statement)
Data / study reference (credibility)
Practical advice (value)
CMM method tie-in (soft sell)
CTA block (trial signup)
Internal links to 2-3 related articles
FAQ section (schema-eligible)

Technical SEO

4.1 Core Web Vitals Targets

<2.5s

LCP Target

<200ms

INP Target

<0.1

CLS Target

Action	Priority	Impact
Use Next.js or Astro with SSG for blog	P0	Critical for Core Web Vitals
Optimize images: WebP, lazy loading, srcset	P0	LCP improvement
Minimize JS bundle (< 100KB initial)	P0	INP improvement
Use CDN (Vercel Edge / Cloudflare)	P0	TTFB < 200ms
Preload critical fonts (Sora, DM Sans)	P1	CLS reduction
Inline critical CSS, defer non-critical	P1	FCP improvement
Enable Brotli compression	P1	Transfer size reduction

4.2 Hreflang Implementation (FR/EN)

<!-- On every page -->
<link rel="alternate" hreflang="fr" href="https://callmemaybe.ai/fr/{page}" />
<link rel="alternate" hreflang="en" href="https://callmemaybe.ai/en/{page}" />
<link rel="alternate" hreflang="x-default" href="https://callmemaybe.ai/en/{page}" />
    

Subdirectory

/fr/blog/ and /en/blog/
Best for single-domain SEO authority. Recommended.

Subdomain

fr.callmemaybe.ai
Splits domain authority. Not recommended.

ccTLD

callmemaybe.fr
Expensive, limits flexibility. Not recommended.

4.3 Sitemap & robots.txt

# robots.txt
User-agent: *
Allow: /
Disallow: /api/
Disallow: /admin/
Disallow: /dashboard/
Disallow: /app/

Sitemap: https://callmemaybe.ai/sitemap.xml
Sitemap: https://callmemaybe.ai/sitemap-fr.xml
Sitemap: https://callmemaybe.ai/sitemap-en.xml
    

4.4 Mobile Optimization

Must Have

Mobile-first responsive design
Touch targets minimum 48x48px
No horizontal scroll
Font sizes: minimum 16px body
Viewport meta tag set correctly

Conversion Boost

Sticky CTA on mobile (fixed bottom bar)
"Essai Gratuit" button always visible
Click-to-call from mobile pages
Fast PWA instead of AMP
Optimize for thumb-zone navigation

Backlink Strategy

5.1 Partner Page as Link Exchange Engine

Link Building Flywheel

CMM creates partner page

→

Partners get dofollow links

→

Partners link back to CMM

→

Both gain DA

→

Higher rankings

→

More partners join

What CMM Gives

Dofollow link from /partenaires
Featured listing with logo + description
Access to CMM user base (email, app mentions)
Partner-specific promo codes

What Partner Gives Back

Dofollow link from partner blog/site
"As seen on" or "Partenaire de CMM" mention
Co-branded content (blog, social)
Exclusive discounts for CMM users

5.2 Guest Posting Targets

French Health/Fitness Media

Publication	DA	Topic Angle
Doctissimo.fr	75	"L'accountability, nouvelle tendance minceur"
Femme Actuelle	70	"L'appli qui vous appelle pour maigrir"
Marie Claire FR	72	"Tech & bien-etre : les apps qui changent tout"
Top Sante	65	"Coach IA : l'avenir du coaching minceur"
Cosmopolitan FR	68	"J'ai teste le coach qui m'appelle chaque matin"
Madame Figaro	70	"TDAH & poids : l'app qui comprend"
Elle FR	72	"Pourquoi les regimes ne marchent pas"

English Health/Tech Media

Publication	DA	Topic Angle
Healthline	85	"AI coaching for weight loss: what the research says"
TechCrunch	93	"French AI startup replaces diet apps with phone calls"
The Verge	92	"The anti-app: this AI coach calls you instead"
Product Hunt Blog	75	Launch story
Indie Hackers	60	Build-in-public journey

5.3 Directory Submissions

Directory	Type	DA	Priority
Product Hunt	Tech products	90	P0
BetaList	Startups	60	P0
AlternativeTo	App directory	70	P0
Crunchbase	Company directory	90	P0
G2	Software reviews	85	P1
Maddyness	French startup media	50	P1
FrenchWeb.fr	French tech media	45	P1
Station F directory	French startups	55	P1
AngelList	Startup directory	85	P1

5.4 PR Opportunities & Timing

Launch Window

Month 1: Product Hunt + BetaList launch
Month 2: French Tech press ("Made in France AI wellness")
Jan 2027: "L'alternative aux bonnes resolutions" wave

Ongoing Angles

Anti-diet movement: "Perdre du poids sans regime"
GLP-1 trend: "Le companion app pour Ozempic"
TDAH awareness month (October): "TDAH & poids"
AI in health trend pieces year-round

Local SEO (France)

6.1 Google Business Profile

Setup Checklist

Name: Call Me Maybe
Category: Health & wellness app
Address: Registered office in France
Phone: Customer support number

Website: callmemaybe.ai
Photos: App screenshots, team
Posts: Weekly updates with blog snippets
Reviews: Target 50+ in 6 months

6.2 French Health Directories

Directory	Type	Cost
Annuaire Sante Bien-Etre	Health directory	Free
Portail Bien-Etre	Wellness directory	Free
ProxiBienetre	Wellness directory	Free
PagesJaunes	Business directory	Free
Trustpilot FR	Review platform	Free
SanteCloud	Health directory	Free/Paid

6.3 French Press Targets

Tier 1 — National

Le Monde (Tech desk)
Les Echos (Start section)
Le Figaro (Health desk)
20 Minutes (Lifestyle)

Tier 2 — Digital/Tech

Maddyness (Startup story)
FrenchWeb (French tech)
Numerama (AI + health)
UsineDigitale (Health tech)

Tier 3 — Women's/Lifestyle

Femme Actuelle ("J'ai teste")
Grazia FR (Wellness trends)
Aufeminin (Tech bien-etre)
Psychologies Magazine

Partner SEO Synergy

7.1 SEO Value Proposition for Partners

Partner Pitch

"En devenant partenaire Call Me Maybe, vous beneficiez de : un backlink dofollow depuis callmemaybe.ai (DA en croissance), une exposition a notre audience de femmes 25-40 interessees par la sante, de la co-creation de contenu (articles de blog, comparatifs, guides), des mentions dans notre newsletter, et un badge partenaire a afficher sur votre site."

7.2 Partner Tiers by SEO Value

Tier	Partner DA	What They Get	What CMM Gets
Gold	50+	Featured listing, dedicated page, blog collab	High-DA backlink, press credibility
Silver	30-49	Standard listing, newsletter mention	Medium-DA backlink, niche relevance
Bronze	15-29	Basic listing	Low-DA backlink, topical diversity

7.3 Link Building Through Partner Content

Content Type	SEO Impact	Example
Joint blog post	2 backlinks (one per site)	"Comment [Marque] + CMM vous aident a mincir"
Expert interview	Backlink + authority	"Interview avec la fondatrice de [Marque]"
Case study	Long-tail keywords	"Comment Marie a perdu 8kg avec CMM + [Marque]"
Giveaway / Contest	Social signals + links	"Gagnez 3 mois CMM + panier [Marque]"
Infographic	Embeddable links	"Les habitudes des Francaises qui maigrissent"

Link Velocity Target: Month 1-3: 5-10 new backlinks/month (directories + first partners). Month 4-6: 10-20/month (guest posts + more partners). Month 7-12: 20-30/month (PR + scaled partnerships).

Implementation Timeline

Phase 1: Foundation (Month 1-2)

Set up blog with SSG. Implement schema markup (FAQ, Product, Org). Configure hreflang FR/EN. Create sitemap.xml + robots.txt. Publish 3 foundation blog posts. Submit to Product Hunt, BetaList, Crunchbase. Set up Google Business Profile. Launch partner page with 3-5 initial partners. Set up Google Search Console + Analytics + rank tracking.

Phase 2: Content Scaling (Month 3-4)

Publish 6 more blog posts (3/month). First guest post pitches (5 publications). Submit to French directories (5+). Add 5 more partners to partner page. Begin competitor comparison content. Internal linking audit + optimization. Core Web Vitals audit + fixes.

Phase 3: Authority Building (Month 5-8)

Publish remaining blog posts. Secure 3+ guest post placements. French press outreach (Tier 2 + Tier 3). Scale partner program to 15+ partners. Launch TDAH content cluster. Launch GLP-1 content cluster. Begin targeting English keywords. Monthly SEO performance review.

Phase 4: Scale & Dominate (Month 9-12)

Target Tier 1 French press. English content expansion. Advanced link building (broken link, resource pages). Partner program at 25+ partners. Video content for YouTube SEO. Monthly DA tracking, adjust strategy.

Key Metrics to Track

Metric	Tool	6-Month Target	12-Month Target
Organic traffic	Google Analytics	5,000/mo	25,000/mo
Keyword rankings (top 10)	Ahrefs / SEMrush	20 keywords	80 keywords
Domain Authority	Ahrefs / Moz	DA 20	DA 35
Backlinks	Ahrefs	50 referring domains	150 referring domains
Blog posts published	CMS	12	24
Featured snippets	Search Console	3	10
Organic signups	Analytics	200/mo	1,000/mo
Partner backlinks	Manual tracking	10	30

Executive Summary

Three Priorities to Start Immediately

Publish first 3 blog posts: accountability, method, anti-diet

Submit to Product Hunt + BetaList + Crunchbase

Launch partner page with dofollow links for 3-5 initial partners

Blue Ocean Advantage: No competitor targets "coaching telephonique perte de poids" or "AI coach qui appelle." The intersection of phone calls + AI + weight loss is uncontested in search. By building content clusters around accountability, habits, TDAH, and GLP-1 companion coaching, CMM can own long-tail keywords while gradually competing for higher-volume terms. The partner perks program doubles as a link-building engine, creating natural, topically-relevant backlinks. Combined with France-first local SEO and targeted French press outreach, CMM can achieve dominant organic positioning within 12 months.