Comprehensive competitive pricing analysis for Call Me Maybe positioning. Where EUR9.90/mo sits in the global and French market landscape.
| App | Category | Monthly Price | Annual Price | Annual /mo | Free Tier | Trial | Target Market |
|---|---|---|---|---|---|---|---|
| Noom | Weight loss coaching | $70/mo | $209/yr | $17.42/mo | Yes (since Sep 2025) | 14-day free | US/Global, 25-55, psychology-based |
| Yazio | Calorie counter | $7.99/mo | $39.99/yr | $3.33/mo | Yes (basic tracking) | None | Europe-focused, budget calorie trackers |
| MyFitnessPal | Calorie tracking | $19.99-$24.99/mo | $79.99-$99.99/yr | $6.67-$8.33/mo | Yes (food logging, basic macros) | 1-month free | Global, largest food database |
| BetterMe | Fitness/weight loss | $19.99/mo | ~$84/yr | ~$7.00/mo | Minimal (quiz only) | None | 150M+ downloads, 18-35 women |
| Freeletics | AI fitness coaching | ~$10/mo | ~$100-125/yr | ~$8.33/mo | Yes (limited workouts) | None | Europe-first, bodyweight fitness |
| WW (Weight Watchers) | Weight loss program | $23/mo (Digital) | ~$240/yr | $20/mo | No | None (frequent promos) | 35-60, primarily women |
| WW France | Weight loss program | From EUR10/mo | ~EUR120/yr | EUR10/mo | No | None | France, 30-60 |
| Lose It! | Weight loss tracker | $9.99/mo | $39.99/yr | $3.33/mo | Yes (basic calorie tracking) | None | US, budget-conscious trackers |
| Calibrate | Metabolic health + GLP-1 | ~$199/mo | $1,649/yr | $137/mo | No | No | US, high-income, medical weight loss |
| Found | Weight loss + GLP-1 | $99-129/mo (+ meds) | ~$1,200-1,500/yr | $99+/mo | No | No | US, GLP-1 seekers |
| Fitbit Premium | Health/fitness | $9.99/mo | $79.99/yr | $6.67/mo | Yes (basic activity tracking) | 6-mo free w/ device | Fitbit device owners |
| Peloton App | Fitness | $15.99-$28.99/mo | N/A (monthly only) | $15.99-28.99/mo | Yes (limited workouts) | 7-day free | US, fitness enthusiasts, 25-45 |
| Fastic | Intermittent fasting | ~$16/mo | ~$79-99/yr | ~$6.60-8.25/mo | Yes (basic fasting timer) | None | Global, fasting community |
| Lifesum | Nutrition | ~$9.99/mo | $44.99/yr | $3.75/mo | Yes (basic food log) | None | Europe/Global, nutrition-focused |
| 8fit | Workouts + meals | $25/mo | $79/yr | $6.67/mo | Minimal (few workouts) | 14-day trial | Global, home workout seekers |
| Centr | Fitness (celebrity) | $29.99/mo | $89.99/yr | $7.50/mo | No | 7-day free | Fans of Chris Hemsworth, 20-40 |
| Petit BamBou | Meditation (French) | EUR6.99/mo | EUR59.88/yr | EUR4.99/mo | Yes (discovery programs) | None | France/francophone, meditation |
| FizzUp | Fitness (French) | EUR19.99/mo | EUR69.99/yr | EUR5.83/mo | Yes (basic workouts) | None | France, home fitness |
| App | Annual /mo Equiv. | Strategy |
|---|---|---|
| Yazio | $3.33/mo | Volume play, Europe-focused |
| Lose It! | $3.33/mo | Dynamic pricing, rewards engagement |
| Lifesum | $3.75/mo | Nutrition-only focus |
| Petit BamBou | EUR4.99/mo | French market niche |
| App | Annual /mo Equiv. | Strategy |
|---|---|---|
| FizzUp | EUR5.83/mo | French fitness niche |
| Fitbit Premium | $6.67/mo | Device ecosystem lock-in |
| MyFitnessPal | $6.67/mo | Massive free user base, gentle upsell |
| 8fit | $6.67/mo | Workout + meal combo value |
| BetterMe | ~$7.00/mo | Aggressive paid acquisition |
| Centr | $7.50/mo | Celebrity brand premium |
| Fastic | ~$6.60-8.25/mo | Fasting niche |
| Freeletics | ~$8.33/mo | AI coach positioning |
| App | Monthly Price | Strategy |
|---|---|---|
| WW France | EUR10-18/mo | Legacy brand, workshops |
| Peloton App One | $15.99/mo | Content library, no annual discount |
| Noom | $17.42/mo (annual) | Psychology-based, high commitment |
| WW US | $20-23/mo | Brand trust, community |
| Peloton App+ | $28.99/mo | Full content access |
| App | Monthly Price | Strategy |
|---|---|---|
| Found | $99-129/mo (+ meds) | GLP-1 medication access |
| Calibrate | $137-199/mo | Medical metabolic reset |
| Noom Med | $99-149/mo | GLP-1 + coaching hybrid |
| Metric | Median | Top 10% (P90) | Source |
|---|---|---|---|
| Download-to-Paid Conversion | 1.5-2.7% | 12.1% | RevenueCat 2025 |
| Trial-to-Paid Conversion | 28-48% | 68% | RevenueCat 2025 |
| 14-Day ARPU | $0.44 | $1.31 | RevenueCat 2025 |
| Annual ARPU (all apps) | $25.78 | - | Business of Apps 2026 |
| Annual ARPU (paid apps only) | $70.20 | - | Business of Apps 2026 |
| Subscription App Monthly ARPU | $3-9/mo | - | Industry average |
| App | Key Metric | Source |
|---|---|---|
| Noom | ~1.5M paid subscribers, ~$500M revenue (2023), ARR ~$1B | Sacra |
| BetterMe | ~700K downloads/mo, ~$2M revenue/mo, 150M+ total installs | Sensor Tower |
| France H&W Coaching ARPU | US$16.35 expected average | Statista |
| Strategy | Apps Using It | Description |
|---|---|---|
| Hard paywall after quiz | BetterMe, Noom (pre-2025) | Long onboarding quiz, paywall at the end |
| Generous free + premium upsell | MyFitnessPal, Lose It!, Yazio | Core features free, premium for power users |
| Time-limited free content | Petit BamBou, FizzUp | Discovery programs free, paywall for full catalog |
| Free trial + auto-renew | Centr, 8fit, Peloton | 7-14 day free trial, then charged |
| No free tier | WW, Calibrate, Found | Brand/medical authority justifies immediate payment |
| Device-locked free | Fitbit Premium | Free basic with device, premium for insights |
| Freemium launched late | Noom (Sep 2025) | Added free tier to expand funnel for GLP-1 upsell |
| Trial Length | Apps |
|---|---|
| No trial | Yazio, BetterMe, Freeletics, WW, Lose It!, Fastic, Lifesum, FizzUp, Petit BamBou |
| 7-day | Centr, Peloton |
| 14-day | Noom, 8fit |
| 1-month | MyFitnessPal |
| 6-month (with device) | Fitbit Premium |
| App | Monthly | Annual /mo | Discount % |
|---|---|---|---|
| Centr | $29.99 | $7.50 | 75% |
| Noom | $70.00 | $17.42 | 75% |
| 8fit | $25.00 | $6.67 | 73% |
| FizzUp | EUR19.99 | EUR5.83 | 71% |
| MyFitnessPal | $19.99 | $6.67 | 67% |
| BetterMe | $19.99 | ~$7.00 | 65% |
| Fitbit Premium | $9.99 | $6.67 | 33% |
| Freeletics | ~$10.00 | ~$8.33 | ~17% |
Apps with aggressive annual discounts (65-75% off monthly) use monthly pricing as an anchor to push annual commitments. The monthly price is intentionally unattractive.
| Service | Price Range | Format |
|---|---|---|
| Coach sportif (per session) | EUR30-80/session | In-person |
| Coach sportif at home | EUR50-70/hour | Home visits |
| Online fitness coaching | EUR39-130/month | Remote |
| Nutritional coaching | EUR40-130/session or /month | Variable |
| Combined sport + nutrition coaching | EUR55-130/month | Online |
| Premium/celebrity coach | Up to EUR300/session | In-person |
| Service | Before Credit | After Credit |
|---|---|---|
| Coach at home (per hour) | EUR38-60/hr | EUR19-30/hr |
| Monthly package (4 sessions) | EUR152-240/mo | EUR76-120/mo |
EUR9.90/month positions Call Me Maybe:
| Factor | Analysis |
|---|---|
| Price-to-value perception | AI voice calls + WhatsApp daily check-ins at under EUR10 = exceptional perceived value vs. human coaching |
| Impulse purchase threshold | Sub-EUR10 pricing falls below the "think twice" threshold for most consumers |
| Vs. trackers | 2-3x more than pure calorie counters, justified by active coaching modality (calls) |
| Vs. coaching apps | 50-85% cheaper than coached programs (Noom, WW, Peloton) |
| Vs. human coaches | 90-95% cheaper, available 24/7, no scheduling friction |
| France ARPU alignment | France H&W coaching ARPU of $16.35 means EUR9.90 is achievable and slightly below average -- room for premium tier later |
| Tier | Price | Features | Competitive Anchor |
|---|---|---|---|
| Free | EUR0 | 1 AI check-in/week, basic goal setting | Competes with free tiers of MFP, Yazio |
| Essential | EUR9.90/mo | Daily AI calls, WhatsApp check-ins, progress tracking | Undercuts Noom/WW by 50%+ |
| Premium | EUR19.90/mo | Everything + custom voice coach personality, advanced analytics, priority scheduling | At parity with WW Digital/FizzUp monthly |
| Annual Essential | EUR79/yr (EUR6.58/mo) | Same as Essential, 33% annual discount | At parity with MFP/Fitbit Premium annual |
| Annual Premium | EUR149/yr (EUR12.42/mo) | Same as Premium, 38% annual discount | Below Noom annual ($209/yr) |
| App | Monthly | Annual /mo | Positioning |
|---|---|---|---|
| WW France Standard | EUR10/mo | EUR10/mo | Legacy, community-driven |
| WW France Premium | EUR18/mo | EUR18/mo | Workshops + digital |
| Petit BamBou | EUR6.99/mo | EUR4.99/mo | Meditation-only, French-made |
| FizzUp | EUR19.99/mo | EUR5.83/mo | French fitness, no coaching |
The French market has limited direct competition in the AI coaching for weight loss niche. WW is the dominant weight loss brand but costs 2-4x more. Petit BamBou and FizzUp serve adjacent categories. No French app offers daily AI phone calls for accountability.
At EUR9.90/mo, Call Me Maybe is positioned in a white space:
CoachCall.ai validates the AI-calls-for-accountability model but does not focus on weight loss or the French market. Call Me Maybe's weight-loss specialization + French-first approach creates meaningful differentiation.
It sits in the "sweet spot" between cheap trackers and expensive coaching programs, offering significantly more value than trackers at only 2-3x the price.
"The accountability of a personal coach for EUR9.90/mo instead of EUR200-500/mo" is a powerful value proposition.
80%+ of successful health apps offer a free tier. A limited free tier (1 call/week) would build the funnel for conversion. Industry benchmark conversion of 2-12% on a large free base can drive growth.
Offer 33-40% discount on annual plans. The industry norm is 65-75% monthly-to-annual discount (where the monthly price is inflated as an anchor).
A 7-day free trial with daily calls would demonstrate the value proposition viscerally. Top apps see 47-68% trial-to-paid conversion.
No competitor offers AI voice coaching for weight loss in French. WW France charges EUR10-18/mo for a less personalized digital experience.