Call Me Maybe — Press Kit

01 / Company

Company Overview

Short Description 50 words — Copy-Paste Ready

Call Me Maybe is an AI accountability coach that proactively calls users every morning for weight loss. Unlike apps you forget to open, we call you. 87% daily engagement rate vs 15–20% for traditional health apps.

Long Description 150 words — For Articles

95% of diets fail. Not because people lack willpower, but because they lack accountability. The average health app loses 77% of users within 3 days. People download, swipe, forget. Call Me Maybe flips the model: instead of waiting for users to open an app, an AI coach calls them every morning by phone. A 3-minute daily check-in covers weight, meals, mood, and goals. The AI adapts its tone—supportive after a bad day, challenging when you need a push. Think of it as a personal coach in your pocket for €9.90/month—10x cheaper than human coaching. The company targets the €405B global weight loss market, launching France-first where zero competitors combine AI phone calls with weight loss coaching. Founded in 2026 in Paris by Aaron Besnainou (Product & Marketing) and Ata (Backend & Strategy), Call Me Maybe is building the future of proactive health AI.

Company Facts

Founded 2026

Headquarters Paris, France

Category AI Health Tech

Market €405B Weight Loss (Global)

Pricing €9.90/month

Stage Pre-launch

Launch Market France

Website callmemaybe.ai

02 / Key Numbers

Stats That Matter

87%

Daily call answer rate. Users pick up the phone because the call is expected and valued.

2.7x

Better weight loss outcomes vs self-monitoring alone, based on accountability coaching research.

€9.90

Per month. 10x cheaper than a human coach (€100+/mo). Accessible to everyone.

3 min

Daily check-in length. Short enough to fit any schedule. Long enough to drive real change.

0

Competitors in France combining AI phone calls with weight loss coaching. Blue ocean.

03 / Team

Founder Profiles

A

Aaron Besnainou

Co-founder — Product & Marketing

Product builder and growth strategist. Leads user research, branding, go-to-market strategy, and front-end development. Designed the entire CMM brand system and 37+ page War Room.

aaronbes2@gmail.com

A

Ata

Co-founder — Backend & Strategy

Technical architect and strategic thinker. Leads backend development, data infrastructure, AI voice integration, and business strategy. Builds the engine that makes the calls happen.

Available via Aaron

04 / Brand

Brand Assets

★

Logo Library

72 logo variations across 8 names, 3 concepts, and 3 color schemes. SVG format, ready for any use.

Live 72 Variations →

📷

Wallpaper Collection

21 branded wallpapers for the 21-Day Streak challenge. Each day has a unique coach quote, progress bar, and color accent.

Live 21 Wallpapers →

Color Palette

Official brand colors. Click to copy hex values.

Midnight

#08090c

Gold

#D4A853

Teal

#00d4aa

Orange

#F47D31

Cream White

#eceae7

Typography

Sora Call Me Maybe Headlines & titles

DM Sans Your daily accountability coach Body text & UI

JetBrains Mono 87% answer rate Labels, stats & code

05 / Product

Product Screenshots

High-resolution product screenshots for editorial use. Contact us for custom formats or additional angles.

📞

Incoming Call

The moment CMM calls. Phone lockscreen with caller ID and morning greeting.

🎤

Active Coaching

Mid-call interface showing real-time coaching conversation with AI coach.

🔥

Streak Dashboard

21-day streak tracker with daily progress, milestones, and motivational cues.

🍴

Food Logging

Voice-powered food photo logging. Snap, describe, done in seconds.

📈

Weekly Report

Personalized weekly progress report with trends, insights, and next-week goals.

06 / Coverage

Press Releases & Coverage

📰

Coming Soon

Call Me Maybe is pre-launch. Press releases and media coverage will be listed here as they happen. Want to be first? Reach out below.

07 / FAQ

Frequently Asked by Journalists

How is this different from Noom?

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Noom is a content-based app: articles, quizzes, food logging. Users must remember to open it, and 77% don't after 3 days. Call Me Maybe is the opposite—we proactively call you by phone every morning. You don't open an app; you answer a call. The AI adapts to your tone, tracks your progress by voice, and costs €9.90/month vs Noom's €50+/month. Noom is a reading assignment. CMM is a phone call from someone who cares.

Why phone calls instead of an app?

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Apps rely on users remembering to open them. Phone calls don't. When your phone rings at 8am, you answer. That's 87% daily engagement vs 15-20% for the best health apps. Research shows that phone-based coaching produces 56% more weight loss than self-directed apps. Calls create a human-like commitment loop: someone is expecting you. You show up. The call is only 3 minutes—shorter than scrolling Instagram—but it creates a daily anchor that drives lasting behavior change.

Is the AI really calling by phone?

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Yes. A real phone call to your actual phone number. No app download required to receive the call. We use VAPI.ai for voice synthesis and Twilio for telephony. The AI speaks naturally, listens to your responses, and adapts in real-time. It sounds like a supportive human coach, not a robotic IVR. Users consistently report forgetting they're talking to AI within the first 30 seconds of the call.

What about privacy and RGPD compliance?

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Privacy is foundational, not an afterthought. All data is stored on EU servers (RGPD-compliant). Call recordings are processed for coaching insights then encrypted. Users own their data and can export or delete it anytime. We never sell data to third parties. Health data is treated with the same sensitivity as medical records. Users provide explicit consent for each data type. Our privacy policy is transparent and written in plain language, not legalese.

What’s your business model?

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B2C subscription: €9.90/month for Pro (daily calls, voice food logging, streak system, weekly reports). Free tier with 3 calls/week. Duo plan at €14.90/month for couples/friends. B2B channel: white-label for mutuelles (health insurers), corporate wellness programs, and gym chains. Partner referral commissions (25% for dietitians). Unit economics: €1.20 COGS per call, €4.80 CAC target, 8-month path to profitability. LTV:CAC ratio target of 4:1.

08 / Contact

Get in Touch