75
Total Assets
42
Production Ready
24
Work in Progress
9
Archived
Strategy & Research
8 assets
Strategy War Room V3
Production
Mega dashboard: 23 sections covering competitors, personas, economics, pricing, France attack plan, growth, moats, killer features, brand naming, Gantt timeline
cmm-branding-kit/strategy.html
HTMLInteractive23 sections
Market Research Dashboard
Production
France market analysis, competitor landscape, market sizing
cmm-branding-kit/market-research.html
HTMLInteractive
Market Research 2026
Production
Detailed 2026 market research: France weight loss, AI coaching, market sizing
cmm-branding-kit/cmm-market-research-2026.md
MarkdownResearch
Pricing Benchmark
Production
Competitor pricing analysis: Noom, WW, MFP, Freeletics, BetterMe, and direct competitors
cmm-branding-kit/pricing-benchmark.md
MarkdownResearch
Pricing Strategy
Production
Visual pricing strategy with tier comparison and positioning
cmm-branding-kit/pricing-research.html
HTMLInteractive
Naming Deep Research
Production
28 names evaluated, top 5 ranked: Reveilla, Appello, Allore, RingSteady, Declic
cmm-branding-kit/naming-deep-research.md
MarkdownBranding
Naming Deep Dive
Production
Extended naming analysis and domain availability research
cmm-branding-kit/naming-deep-dive.md
MarkdownBranding
Persona Research (Deep)
Production
700+ lines: AI voice design, phone psychology, coaching styles, customization framework, WHOOP model
Projects/call-me-maybe-persona-research.md
MarkdownResearch700+ lines
Landing Pages
5 assets
Landing Page V2
Production
Modern glassmorphism landing page. Main consumer-facing page.
cmm-branding-kit/landing-v2.html
HTMLMain Landing
Ad Landing (Conversion)
Production
Conversion-optimized for paid traffic: urgency bar, countdown, single CTA, social proof, FAQ
cmm-branding-kit/ad-landing.html
HTMLPaid Ads
Waitlist Page
Production
Waitlist signup page with email capture
cmm-branding-kit/waitlist.html
HTMLConversion
One-Pager
Production
Single-page overview for investor and partner pitches
cmm-branding-kit/one-pager.html
HTMLInvestor
Landing (Original)
Legacy
Original landing page, replaced by V2
cmm-branding-kit/landing.html
HTMLLegacy
Marketing Plans
7 assets
Marketing Plan
Production
Full marketing strategy: channels, budget, timeline, KPIs
cmm-branding-kit/marketing-plan.html
HTMLInteractive
SEO Strategy
Production
Full SEO plan: 6 keyword categories, 20 blog topics in 5 clusters, backlink strategy, technical SEO
cmm-branding-kit/seo-strategy.md
MarkdownSEO5 clusters
SEO Strategy (Visual)
Production
Visual SEO roadmap dashboard
cmm-branding-kit/seo-strategy.html
HTMLInteractive
Facebook Groups Playbook
Production
8-week plan: profile setup, 10 target groups, 20 engagement templates, conversion tactics
cmm-branding-kit/facebook-playbook.md
MarkdownPlaybook8 weeks
Reddit Launch Strategy
Production
3-phase Reddit approach: build karma, founder story posts, building-in-public updates
cmm-branding-kit/reddit-launch-strategy.md
MarkdownPlaybook
Product Hunt Launch Plan
Production
Complete PH playbook: ship page, assets, hour-by-hour schedule, maker's comment, post-launch
cmm-branding-kit/product-hunt-plan.md
MarkdownLaunch
Launch Master Plan
Production
Master timeline Feb 10 → Mar 10: 3 sprints, hour-by-hour launch day, 6-month projections, risk register
cmm-branding-kit/launch-master-plan.md
MarkdownMaster Plan50+ assets
Content & Blog
10 assets
30-Day Content Calendar
Production
30 daily hooks across 5 pillars (STORY/EDUCATE/HOOK/PROOF/CTA), A/B tests, engagement strategy
cmm-branding-kit/content-calendar-30days.md
Markdown30 hooks5 pillars
TikTok Scripts (Dashboard)
Production
Visual dashboard of all TikTok video scripts and formats
cmm-branding-kit/tiktok-scripts.html
HTMLInteractive
TikTok: Phone Call Reaction
Production
POV/Reaction video script (45-60s, 5/5 viral potential): wake up, AI calls, transformation
cmm-branding-kit/tiktok-scripts/01-phone-call-reaction.md
MarkdownScript5/5 viral
TikTok: Storytime Craquage
Production
Storytime script (60-90s, 4/5 viral): ate a whole pizza, AI coach's surprising reaction
cmm-branding-kit/tiktok-scripts/02-storytime-craquage.md
MarkdownScript4/5 viral
Video Ideas
Production
Video content ideas and concepts dashboard
cmm-branding-kit/video-ideas.html
HTMLInteractive
Blog: Accountability & Weight Loss
Production
SEO blog post: accountability science, 4 forms, daily vs weekly (85% better), objection handling
cmm-branding-kit/blog/01-accountability-perte-de-poids.md
MarkdownBlogSEO
Blog: Coach IA vs Coach Humain
Production
Comparison article: AI coaching vs human coaching for weight loss
cmm-branding-kit/blog/02-coach-ia-vs-coach-humain.md
MarkdownBlogSEO
Blog: Perdre du Poids Durablement
Production
Sustainable weight loss strategies and habit formation
cmm-branding-kit/blog/03-perdre-du-poids-durablement.md
MarkdownBlogSEO
Blog Posts SEO Pack
Production
5 SEO-optimized blog posts ready to publish
cmm-branding-kit/blog-posts-seo.md
MarkdownBlog5 posts
Email Nurture Sequence
Production
7-email drip sequence: waitlist welcome → problem → science → persona → proof → urgency → launch
cmm-branding-kit/email-nurture-sequence.md
MarkdownEmail7 emails
Social & Community
8 assets
Social Media Profiles
Production
Ready-to-paste bios for 6 platforms, visual specs, posting schedule, launch posts
cmm-branding-kit/social-media-profiles.md
Markdown6 platforms
Discord Community Plan
Production
Server blueprint: 5 categories, 8 streak-based roles, 3 bots, weekly schedule, growth to 2,000
cmm-branding-kit/discord-community-plan.md
MarkdownCommunity
Community Research
Production
Community platform research: Facebook groups, Reddit, Discord, Telegram analysis
cmm-branding-kit/community-research.html
HTMLResearch
Community Targets
Production
Detailed community strategy with target groups and tactics
cmm-branding-kit/community-targets-research.md
MarkdownResearch
Influencer Outreach Kit
Production
5 DM variants, 3 email pitches, pizza perks model (92% savings), content brief, tracker template
cmm-branding-kit/influencer-outreach-kit.md
MarkdownOutreachTemplates
Outreach Templates (FR)
Production
6 French outreach templates: nano/micro, mid-tier, follow-up, podcast, B2B, opportunistic
cmm-branding-kit/outreach-templates.md
MarkdownFrench6 templates
Influencer Research
Production
French influencer targets: fitness, wellness, nutrition niches
cmm-branding-kit/influencer-research.html
HTMLResearch
Influencer Research (Detailed)
Production
Detailed influencer list with follower counts and engagement data
cmm-branding-kit/influencer-research.md
MarkdownResearch
Branding & Design
6 assets
Design System (Midnight Terminal)
Production
Full design system: colors, fonts, components, CSS patterns, noise overlay, glassmorphism cards
Projects/DESIGN-SYSTEM.md
MarkdownDesign
Visual Style Exploration
Production
Visual style exploration and mood boards
cmm-branding-kit/looks.html
HTMLDesign
Logo Variations
Production
Logo variations and brand marks
cmm-branding-kit/logos.html
HTMLDesign
Brand Wallpapers
Production
Desktop and mobile brand wallpapers
cmm-branding-kit/wallpapers.html
HTMLDesign
User Personas
Production
5 detailed user personas: Sophie, Marc, Camille, Nadia, Theo
cmm-branding-kit/user-personas.md
MarkdownPersonas5 profiles
Voice Prompts Guide
Production
AI coach Maya: system prompts, greeting variations, scenario responses, French adaptations, VAPI.ai settings
cmm-branding-kit/voice-prompts-guide.md
MarkdownVoice AIPrompts
Pitch & Press
7 assets
Pitch Deck (FR)
Production
Full pitch deck in French for investors
cmm-branding-kit/pitch.html
HTMLFrenchInvestor
Pitch Deck (EN)
Production
Full pitch deck in English for international investors
cmm-branding-kit/pitch-en.html
HTMLEnglishInvestor
Press Kit
Production
Press kit for journalists: company info, founder bios, visuals, media contacts
cmm-branding-kit/press-kit.html
HTMLPress
B2B Pitch Kit
Production
B2B materials: 4 target segments (mutuelles, HR, gyms, dietitians), 6 email templates, ROI data
cmm-branding-kit/b2b-pitch-kit.md
MarkdownB2B6 templates
Podcast Pitch Kit
Production
Podcast guest toolkit: master pitch, 6 personalized pitches, soundbites, Q&A, follow-up templates
cmm-branding-kit/podcast-pitch-kit.md
MarkdownPodcast6 pitches
Investor FAQ
Production
Frequently asked investor questions with prepared answers
cmm-branding-kit/investor-faq.md
MarkdownInvestor
Outreach Batch 01
WIP
First outreach batch: results and tracking
cmm-branding-kit/outreach-batch-01.md
MarkdownOutreach
Product & Tech
6 assets
Onboarding Flow
Production
User onboarding flow: signup, goal setting, call time, coach selection
cmm-branding-kit/onboarding.html
HTMLProduct
Technical Specifications
Production
Technical architecture: VAPI.ai, Supabase, Stripe, infrastructure
cmm-branding-kit/tech-spec.html
HTMLTech
Interview Script
Production
User interview guide: discovery questions, feedback template
cmm-branding-kit/interview-script.html
HTMLResearch
PRD: Preview Notification
WIP
Product requirements for the pre-call preview notification feature
cmm-branding-kit/prd-preview-notification.html
HTMLPRD
Gamification Features
Production
Gamification system: streaks, badges, rewards, progression levels, leaderboards
Projects/call-me-maybe-gamification-features.md
MarkdownProduct
Killer Features (15 Ranked)
Production
15 features ranked by impact: voice food logging, streak shields, buddy mode, wearable triggers
Projects/call-me-maybe-killer-features.md
MarkdownProduct15 features
Growth & Retention
7 assets
Churn Prevention Playbook
Production
4-level intervention: 10 risk signals, risk scoring, save scripts, win-back campaigns, graduation path
cmm-branding-kit/churn-prevention-playbook.md
MarkdownRetention4 levels
Referral Program
Production
Bring a Buddy: K-factor >0.3, credit-based rewards, Duo accountability, ambassador program
cmm-branding-kit/referral-program.md
MarkdownGrowth
Beta Tester Kit
Production
Complete beta system: screening questionnaire, onboarding emails, feedback forms, rewards, ambassador path
cmm-branding-kit/beta-tester-kit.md
MarkdownBeta
WhatsApp Templates
Production
20+ WhatsApp messages: launch broadcasts, beta management, partner outreach, user engagement
cmm-branding-kit/whatsapp-templates.md
MarkdownTemplates20+ messages
Partners & Perks
Production
Partnership opportunities and partner perks program
cmm-branding-kit/partners.html
HTMLPartnerships
ASO (App Store Optimization)
WIP
App Store listing optimization plan: keywords, screenshots, description
cmm-branding-kit/aso-app-store-plan.md
MarkdownASO
Ad Landing Improvements
WIP
Conversion optimization notes and test ideas for ad landing
cmm-branding-kit/ad-landing-improvements.md
MarkdownCRO
Archive
9 assets
Strategy V2 (Previous)
Archive
Previous version of strategy dashboard, replaced by V3
_archive/call-me-maybe-strategy-v2.html
Strategy V1 (Original)
Archive
Original strategy dashboard
_archive/call-me-maybe-strategy.html
Gantt Chart (Previous)
Archive
Previous Gantt chart, now integrated into strategy V3
_archive/call-me-maybe-gantt.html
Market Research (Previous)
Archive
Previous market research, superseded by 2026 version
_archive/call-me-maybe-market-research.md
Competitor Analysis (Previous)
Archive
Previous competitor analysis
_archive/call-me-maybe-competitor-analysis.md
Growth Strategy (Previous)
Archive
Previous growth strategy document
_archive/call-me-maybe-growth-strategy.md
Persona Research (Previous)
Archive
Previous persona research document
_archive/call-me-maybe-persona-research.md
Pricing Strategy (Previous)
Archive
Previous pricing strategy
_archive/call-me-maybe-pricing-strategy.md
Naming Research (Previous)
Archive
Previous naming research document
_archive/call-me-maybe-naming-research.md