Influencer Partnership Research | Call Me Maybe War Room

Executive Summary

30+

Influencers identified

7

Niche categories

6.7x

Nano/micro cost effectiveness

60%

Higher engagement (nano/micro)

Influencer Database

Category 1: Weight Loss & Transformation

#	Name / Handle	Platform(s)	Followers	Niche	Tier	CMM Fit
1	Julie Ferrat (@julieferrat)	TikTok, IG	TikTok: ~895K	Wellness, overcoming eating disorders, self-acceptance, lifestyle	Mid	Talks about personal transformation journey, overcoming food struggles. Her audience is women 20-35 looking for accountability and self-love -- perfect CMM match.
2	Sonia Tlev (@soniatlevfitness)	IG, TikTok	IG: ~2M	Creator of TBC (Top Body Challenge), weight loss & muscle strengthening	Macro	Built her following on accessible weight loss programs. Her TBC community already understands structured accountability -- CMM is a natural extension.
3	Lucile Woodward (@lucilewoodward)	IG, YouTube	IG: ~298K	Sports coaching, nutrition, mental well-being	Mid	Holistic approach combining fitness + nutrition + mental health. Her audience values sustainable habits over quick fixes.
4	Marine NutriFit (@marine_nutrifit)	IG	IG: ~48.7K	Nutrition, fitness, weight loss guidance	Micro	Focused on nutrition-led weight loss. Micro tier = high engagement, affordable. Audience seeks guided transformation.
5	Gianna Lenoir (@gianna.lenoir)	IG	IG: ~66.9K	Fitness transformation, physique coaching	Micro	Transformation-focused content. Mid-micro size ideal for authentic partnership.

Category 2: Fitness Motivation & Training

#	Name / Handle	Platform(s)	Followers	Niche	Tier	CMM Fit
6	Karoline.Ro (@karoline.ro / @karolinerobestrong)	IG, TikTok, YT	IG: ~417K, TikTok: ~451K	Fitness, BestStrong app, MindCore Active	Mid	Already built her own fitness app (BestStrong). Understands tech-fitness crossover. Her community trusts app recommendations.
7	Nicolas Fleck (@fleckinho_)	IG, TikTok	IG: ~283K	Hypertrophy, powerbuilding, workout tips	Mid	Young (25), motivational, shares training programs. Male fitness audience for CMM's secondary target.
8	Richard Mzg (@richard.mzg)	IG, TikTok	IG: ~196K	Nutrition coaching, muscle training, weight loss strategies	Mid	Simplifies nutrition with practical visuals. Emphasizes sustainable habits over crash dieting -- aligned with CMM philosophy.
9	Nassim Sahili (@nassim.sahili)	IG, YouTube	IG: ~392K, YT: large	Scientific bodybuilding, nutrition, mechanics	Mid	Scientific approach appeals to data-driven fitness enthusiasts. His coaching methodology aligns with structured accountability.
10	Remi Ragnar	YouTube, IG	YT: ~300K, IG: ~100K	Beginner-friendly fitness, accessible workouts	Mid	"Big brother of fitness" -- calm, motivating, accessible. Perfect voice for CMM's supportive, non-judgmental coaching tone.
11	Alex Levand (@alexlevand)	YouTube, IG	YT: ~1M, IG: ~163K	Sports coaching, nutrition, weight loss programs	Macro/Mid	State-certified coach offering 3-month coaching programs. Already sells transformation coaching -- CMM is a complementary tool.
12	Kenya Scandella (@kenyascandella)	IG	IG: ~17.7K	Fitness, workouts, transformation	Micro	True micro influencer. High engagement rate typical of this tier. Affordable for test campaigns.
13	Jonathan (@jonath_reyzs_fit)	IG	IG: ~6.8K	Fitness, training	Nano	Nano tier = highest engagement per follower. Ideal for gifted/free trial partnerships.
14	Yo Ferreira (@yo.ferreira_)	IG	IG: ~5.2K	Fitness lifestyle	Nano	Nano tier, very engaged community. Low cost for seeding campaigns.
15	Marie Fiiit (@mariefiiit)	IG	IG: ~28.1K	Fitness, workout routines	Micro	Solid micro following. Name literally contains "fit" -- her audience is fitness-focused.

Category 3: Nutrition & Healthy Eating

#	Name / Handle	Platform(s)	Followers	Niche	Tier	CMM Fit
16	Ysaline Benakli (@latiktokdiet / @ysalinediet)	TikTok, IG	TikTok: ~338K	Dietitian-nutritionist, balanced eating, Love Your Body program	Mid	State-qualified dietitian. Her "Love Your Body" program mirrors CMM's philosophy. Audience wants sustainable nutrition habits.
17	C. Saskie (@c.saskie)	IG	IG: ~31.8K	Fitness, nutrition, lifestyle	Micro	Balanced content between fitness and nutrition. Micro tier with engaged following.
18	From Colmar to the Moon (@fromcolmartothemoon)	IG	IG: ~20.1K	Fitness transformation, lifestyle	Micro	Personal transformation story resonates with CMM's before/after narrative.
19	Airkha (@airkhaofficial)	IG	IG: ~57.1K	Fitness, nutrition	Micro	Mid-micro tier. Good for affordable sponsored content.

Category 4: Wellness, Lifestyle & Accountability

#	Name / Handle	Platform(s)	Followers	Niche	Tier	CMM Fit
20	Oceane Andrea (@oceandreaa)	IG, TikTok, YouTube, Podcast	TikTok: 36M likes, YT: ~300K, IG: 4M+ monthly reach	Running, wellness, podcast "Chez Nous"	Mid/Macro	Podcast "Chez Nous" (2.5M+ downloads, Top 3 Spotify FR). Created viral "Paris-Milan en courant" series. Her authenticity and podcast presence make her ideal for a CMM story-driven campaign.
21	Alaia Hennequin (@alohalaia_)	IG, TikTok	IG: ~342K	Fitness app founder (Elevate), body positivity, running	Mid	Founded Elevate fitness app -- she understands the app ecosystem. Body positivity + mental health focus aligns with CMM's supportive coaching approach.
22	Cynthia Kambou	IG	Smaller following	Naturopath, plant-based nutrition, trauma-sensitive yoga, cancer survivor	Micro/Nano	Health prevention, natural approach, cancer survivor story. Deeply authentic voice for accountability and wellness.
23	Mie Haa (@mie_haa)	IG	IG: ~53.3K	Fitness, lifestyle, well-being	Micro	Lifestyle-oriented fitness content. Her audience seeks holistic well-being, not just aesthetics.

Category 5: Health Professionals with Social Presence

#	Name / Handle	Platform(s)	Followers	Niche	Tier	CMM Fit
24	Major Mouvement (Gregoire Gibault) (@majormouvement)	IG, YouTube, TikTok	IG: ~1M, YT: ~1.2M	Physiotherapist, posture, nutrition, humor	Macro	Uses humor to make health accessible. Sold 200K+ copies of his book. His credibility as a health professional adds trust. Could position CMM as a "physio-approved" accountability tool.
25	Emma (dietician-fitness)	IG, TikTok	Mid-range	Dietician, fitness, healthy active lifestyle	Micro/Mid	Combines nutritional expertise with fitness passion. Professional credibility adds weight to CMM endorsement.

Category 6: Macro/Aspirational (Ambassador Potential)

#	Name / Handle	Platform(s)	Followers	Niche	Tier	CMM Fit
26	Sissy Mua (@sissymua)	TikTok, YouTube, IG	TikTok: ~655K, YT: ~2M, IG (TSE): ~517K	Fitness, TrainSweatEat app, nutrition, activewear	Macro	Co-founded TrainSweatEat app. Understands fitness-tech. Her community already pays for digital fitness tools. Expensive but massive reach.
27	Justine Gallice (@justinegallice)	IG, TikTok	IG: ~1M, TikTok: ~209K	Fitness, Fiit Fight Forever app, transformation	Macro	Co-founder of Fiit Fight Forever app. Shares personal transformation stories. Tech-savvy fitness entrepreneur.
28	JujuFitCats (@jujufitcats)	IG, TikTok, YouTube	IG: ~3M, TikTok: ~4.7M	Fitness, food, fun, M6 presenter	Macro	Massive reach. TV personality (M6). Very expensive but could generate viral awareness for CMM launch.
29	Tibo InShape (@tiboinshape)	YouTube, IG, TikTok	YT: ~27M, IG: ~18M, TikTok: ~19.3M	Fitness, motivation, challenges, supplements	Mega	France's biggest fitness creator. Extremely expensive. Only relevant for a major launch campaign or brand ambassador deal.

Category 7: ADHD/Productivity (Secondary Niche)

#	Name / Handle	Platform(s)	Followers	Niche	Tier	CMM Fit
30	La Mini Coach TDAH (Alice) (@la_mini_coach_tdah)	IG	IG: ~148K	ADHD awareness, organizational tools, workbooks	Mid	ADHD community struggles with accountability and follow-through -- CMM's daily phone calls directly address executive dysfunction. Alice's educational approach + CMM's actionable tool = powerful combo.
31	Cerveau TDAH (Camille)	TikTok	Growing	ADHD awareness, hyper-concentration, executive dysfunction	Micro	Content about executive dysfunction and focus challenges. CMM's external accountability structure is exactly what ADHD brains need.

Partnership Cost Benchmarks

French Influencer Pricing (2025-2026)

Tier	Follower Range	Instagram Post	Instagram Reel	Instagram Story	TikTok Video
Nano	1K - 10K	50 - 200 EUR	100 - 300 EUR	50 - 100 EUR	50 - 200 EUR
Micro	10K - 100K	200 - 2,000 EUR	500 - 2,000 EUR	100 - 500 EUR	200 - 1,500 EUR
Mid	100K - 500K	2,000 - 5,000 EUR	1,500 - 5,000 EUR	500 - 1,500 EUR	1,000 - 5,000 EUR
Macro	500K - 1M	5,000 - 10,000 EUR	3,000 - 10,000 EUR	1,000 - 3,000 EUR	5,000 - 15,000 EUR
Mega	1M+	10,000+ EUR	10,000+ EUR	3,000+ EUR	10,000+ EUR

Alternative Compensation Models

Model	Description	Best For
Product gifting + Perks	Free CMM subscription + partner perks (e.g. free pizza from Presto Fresco, gym day pass)	Nano influencers (1K-10K)
Affiliate/commission	Revenue share per sign-up (10-30% or fixed CPA)	All tiers, especially micro
Hybrid	Base fee + performance bonus per sign-up	Micro to mid influencers
Ambassador program	Monthly retainer + exclusivity	Key mid-tier partners
UGC deal	Pay for content rights, not just posting	Nano/micro for ad creative

Recommended CMM Budget Allocation

Campaign Type	Budget Range	Expected ROI
Nano seeding (10-15 nano influencers)	500 - 2,000 EUR total	High engagement, brand awareness
Micro campaign (5-8 micro influencers)	2,000 - 10,000 EUR total	Strong conversions, authentic testimonials
Mid-tier partnerships (2-3 mid influencers)	5,000 - 15,000 EUR total	Scale + credibility
Macro ambassador (1 macro influencer)	10,000 - 30,000 EUR	Mass awareness, launch catalyst

Outreach Strategy

Step 1: Build the Pipeline

Start with nano/micro tier -- they are 6.7x more cost-effective and generate 60% higher engagement rates than larger influencers.
Prioritize influencers who already discuss: accountability, habits, daily routines, transformation journeys, coaching.
Use platforms: Modash, Heepsy, HypeAuditor, or Click Analytic to verify audience demographics (France, women 25-40).

Step 2: Personalized Outreach

DM Template (Instagram/TikTok)

Salut [Prenom]! Je suis Aaron, co-fondateur de Call Me Maybe, une app d'IA qui appelle les gens chaque jour pour les aider a tenir leurs objectifs fitness/perte de poids. Ton contenu sur [specific topic they cover] m'a vraiment parle -- on partage la meme vision: la regularite bat la motivation.

J'aimerais t'offrir un acces gratuit pour tester l'app et, si ca te plait, explorer un partenariat. Pas de pression, juste un outil qui pourrait aussi aider ta communaute.

Ca te dit d'en discuter? :)

Key Outreach Principles

Reference specific content they created (never generic)
Lead with value (free access, not "promote us")
70% of brands now prefer nano/micro partnerships -- position this as an early-stage opportunity
Follow up once after 5-7 days, then move on
Engage with their content for 1-2 weeks before DMing

Step 3: Campaign Structure

Phase	Timeline	Action	Budget
Phase 1: Seeding	Weeks 1-4	Gift free CMM access to 15-20 nano/micro influencers	0 EUR (product only)
Phase 2: Paid micro	Weeks 4-8	Sponsor 5-8 micro influencers for honest review content	3,000-8,000 EUR
Phase 3: Mid-tier push	Weeks 8-12	Partner with 2-3 mid-tier creators for multi-post campaigns	8,000-15,000 EUR
Phase 4: Macro launch	Month 4+	Secure 1 macro/ambassador for launch visibility	10,000-30,000 EUR

Step 4: Content Brief for Influencers

Suggested formats

"My morning routine with CMM" -- show the phone call, reaction, accountability moment
"7-day CMM challenge" -- document daily calls and progress over a week
"Why I finally stuck to my goals" -- testimonial format, authentic storytelling
"Phone call reaction" -- film yourself receiving the AI coaching call (viral potential)
"Before/After with CMM" -- 30-day transformation with daily accountability

French Fitness Podcasts

Top Podcasts for Sponsorship

Podcast	Host	Focus	Listeners/Reach	Sponsorship Contact	Estimated Cost
Metamorphose	Anne Ghesquiere	Wellness, mental health, meaning, psychology	Top FR wellness podcast, 600+ episodes	Via Acast platform	500-2,000 EUR/episode
Change ma vie	Clotilde Dusoulier	Coaching, personal development, habits	40M+ cumulative listens	melanie@thepodcastbureau.fr	1,000-3,000 EUR/episode
Chez Nous	Oceane Andrea	Running, wellness, coming-of-age	2.5M+ downloads, Top 3 Spotify FR	Via Linktree/management	800-2,500 EUR/episode
Generation Do It Yourself (GDIY)	Matthieu Stefani	Entrepreneurship, personal development	One of most-listened FR podcasts	Via GDIY website	2,000-5,000 EUR/episode
Limitless	Various	Strength sports, fitness, nutrition	Biweekly, niche audience	Direct contact	300-800 EUR/episode
Pourquoi Pas Moi?	Charlotte Desrosiers	Self-exploration, inner voice, potential	Growing FR personal dev podcast	Direct contact	300-1,000 EUR/episode
Mindset Moves	Various	Healthy, fulfilling life	Growing wellness podcast	Direct contact	300-1,000 EUR/episode

Podcast Advertising Rates (France, 2025)

Format	CPM (Cost per 1,000 listens)	Typical Cost per Episode
Pre-roll (15-30s, start of episode)	15-30 EUR	200-1,500 EUR
Mid-roll (60s, host-read, mid-episode)	25-40 EUR	500-3,000 EUR
Post-roll (15-30s, end of episode)	10-20 EUR	100-800 EUR
Dedicated episode / interview	Flat fee	1,000-5,000 EUR

Best Podcast Strategy for CMM

Start with niche fitness/wellness podcasts (Limitless, Mindset Moves) -- cheaper, targeted audience
Pitch a guest appearance on Metamorphose or Change ma vie -- free exposure, high credibility
Sponsor Chez Nous -- Oceane Andrea's audience is young, active, France-based women
GDIY for the entrepreneurship angle -- position CMM as an innovative French startup

Priority Targets

Tier 1: Immediate Outreach (Highest ROI, Best Fit)

These influencers match CMM's target audience, value proposition, and budget perfectly.

Priority	Influencer	Why
1	La Mini Coach TDAH (Alice, 148K IG)	ADHD = accountability struggles. CMM solves this directly. Educated audience. Mid-tier pricing.
2	Ysaline Benakli (338K TikTok)	Dietitian credibility. "Love Your Body" program philosophy matches CMM.
3	Marine NutriFit (48.7K IG)	Micro tier, nutrition-focused weight loss. Affordable, engaged audience.
4	Richard Mzg (196K IG)	Sustainable habits messaging. Simplifies nutrition. Male audience for secondary CMM target.
5	Remi Ragnar (300K YT, 100K IG)	"Big brother" supportive tone mirrors CMM coach personality. Beginner-friendly.
6	Marie Fiiit (28.1K IG)	True micro, high engagement. Low cost test campaign.
7	From Colmar to the Moon (20.1K IG)	Personal transformation story. Authentic testimonial potential.
8	Kenya Scandella (17.7K IG)	Micro with strong engagement. Perfect for initial seeding.

Tier 2: Secondary Outreach (Strong Fit, Higher Budget)

Priority	Influencer	Why
9	Lucile Woodward (298K IG)	Holistic coach (sport + nutrition + mental). Professional credibility.
10	Alaia Hennequin (342K IG)	Founded Elevate app -- understands fitness tech. Body positivity.
11	Julie Ferrat (895K TikTok)	Transformation + self-acceptance story. Large TikTok reach.
12	Oceane Andrea (4M+ IG reach)	Podcast "Chez Nous" = dual channel exposure. Authenticity.
13	Nicolas Fleck (283K IG)	Young male fitness audience. Motivational content.

Tier 3: Aspirational / Launch Phase

Priority	Influencer	Why
14	Sissy Mua (3.5M+ total)	TrainSweatEat app founder. Understands fitness-tech. Expensive but massive.
15	Major Mouvement (1M IG, 1.2M YT)	Health professional credibility. Humor-based approach.
16	Karoline.Ro (417K IG, 451K TikTok)	BestStrong app founder. Fitness-tech crossover.

Nano Seeding Batch (Product + Perks, No Cash)

Send free CMM access + a Presto Fresco pizza voucher to these nano influencers with no obligation. The pizza offer costs ~5-8 EUR per influencer (partner deal) and makes the outreach feel generous and personal -- not transactional. If they love the app, they will post organically. The pizza creates a "moment" worth filming (unboxing + tasting = content).

Why pizza works

A free app subscription feels intangible; a free pizza feels real
Creates a shareable moment ("I got a free pizza for trying this app")
Aligns with weight loss narrative when framed as "your cheat day, earned"
Presto Fresco gets tagged in the content = free exposure for them too
Cost per influencer: ~5-8 EUR (vs. 50-200 EUR for a paid nano post)

Influencer	Followers	Notes
@jonath_reyzs_fit	6.8K	Nano fitness
@yo.ferreira_	5.2K	Nano fitness lifestyle
@fromcolmartothemoon	20.1K	Micro transformation
@kenyascandella	17.7K	Micro fitness
@mariefiiit	28.1K	Micro fitness
@c.saskie	31.8K	Micro fitness/nutrition
Cerveau TDAH (Camille)	Growing	ADHD niche

Key Takeaways

1. Start with ADHD niche

La Mini Coach TDAH is the single highest-priority partner. Her audience literally struggles with accountability -- CMM is the solution. This is a blue ocean positioning that no competitor occupies.

2. Nano/micro first

70% of brands in 2025 prefer nano/micro partnerships. They deliver 60% higher engagement and are 6.7x more cost-effective. Seed 10-15 nano influencers with free access before spending any cash.

3. Podcast is underrated

Change ma vie (40M+ listens) and Chez Nous (2.5M+ downloads) reach exactly CMM's target. A mid-roll host-read costs 500-2,000 EUR but reaches highly engaged, habits-focused listeners.

4. Fitness-tech founders are gold

Karoline.Ro (BestStrong), Alaia Hennequin (Elevate), Sissy Mua (TrainSweatEat), and Justine Gallice (Fiit Fight Forever) all built fitness apps. They understand the value of digital tools and their audiences already pay for fitness apps.

5. Content format matters

"Phone call reaction" videos have the highest viral potential on TikTok. Have influencers film themselves receiving the CMM coaching call -- the surprise/emotional element drives shares.

6. Budget recommendation

Start with 3,000-5,000 EUR for a Phase 1 micro campaign (5-8 influencers + product seeding). Scale to 15,000-25,000 EUR for Phase 2-3 if initial results are strong.

7. Perks Program = zero-cost nano strategy

Instead of paying nano influencers cash, offer them partner perks (Presto Fresco pizza, gym day passes, healthy meal kits). This costs 5-10 EUR per influencer via partner deals, creates shareable moments, and builds the CMM Perks ecosystem.

CMM Perks Program -- Partner Influencer Strategy

The Concept

Instead of cash compensation for nano influencers, CMM builds a Perks ecosystem with local partners (restaurants, gyms, wellness brands). Each nano influencer receives:

Free CMM app access (3-month trial)
A partner perk (e.g. Presto Fresco pizza, gym day pass, smoothie box)
No posting obligation -- but the perk creates a natural content moment

Why Partners Join

Benefit for Partner	Detail
SEO backlink	Listed on CMM's partner page with dofollow link -- improves their Google ranking
Community exposure	CMM users see their brand as a "reward" for hitting goals
Influencer tags	Nano influencers tag the partner in their content = free exposure
Health-positive association	Being part of a wellness community improves brand perception
Zero cash cost	Partners only give product/discounts -- no advertising fees

Launch Partners (Proposed)

Partner	Perk Offered	Cost to CMM	Content Moment
Presto Fresco	1 free pizza	~5-8 EUR (partner price)	"I earned my cheat day pizza with CMM"
Local gym (Basic-Fit, etc.)	1-day guest pass	Free (gyms give these away)	"Morning workout after my CMM call"
Healthy meal delivery	Trial box	~10-15 EUR	Unboxing + "my CMM-approved meal prep"
Smoothie bar	Free smoothie	~3-5 EUR	"Post-workout fuel, courtesy of CMM"

ROI Math

120 EUR

15 nano x 8 EUR perk

1,500 EUR

15 nano x 100 EUR cash

92%

Savings with perks model

Plus: partners get free marketing, CMM builds ecosystem