Identifying communities, programs, influencers, and B2B targets for Call Me Maybe's marketing infiltration strategy across France and international markets.
| Group / Keyword | Est. Size | Activity | Approach | CMM Relevance |
|---|---|---|---|---|
| "Perte de poids motivation" (multiple groups) | 50K-200K+ combined | High -- daily posts, before/after photos | Comment with value-add tips, share transformation stories, soft-pitch coaching | Very High -- accountability-seeking audience |
| "Regime et motivation" groups | 30K-100K combined | Medium-High | Engage in threads about plateaus, motivation drops | High -- users struggling with consistency |
| "Reequilibrage alimentaire" groups | 50K-150K combined | High | Share free content about habit building, avoid diet talk | Very High -- aligned with CMM's non-diet approach |
| "Jeune intermittent France" | 20K-50K | Medium | Discuss accountability and routine building | Medium -- specific method, but accountability-aligned |
| Comme J'aime / WW alumni groups | 10K-30K | Medium | Target churned users frustrated with meal plans | Very High -- failed dieters need coaching, not meals |
How to find them: Search Facebook for "perte de poids", "maigrir ensemble", "regime motivation", "reequilibrage alimentaire". Sort by member count. Join top 10.
Strategy: Create a personal profile (founder story), contribute genuinely for 2-3 weeks before any mention of CMM. Share daily accountability tips. When asked "how do you stay motivated?" -- introduce the concept of daily phone coaching.
| Subreddit | Members | Activity | Approach | CMM Relevance |
|---|---|---|---|---|
| r/france | 1.2M+ | Very High | Participate in health/wellness threads, not direct marketing | Low -- general, strict self-promo rules |
| r/RegimeEtNutrition | Small (<5K) | Low | Post helpful content, build authority | Medium -- small but targeted |
| r/conseildiet | Very Small | Low-Medium | Be a helpful contributor | Medium -- niche diet advice |
Note: French-language Reddit weight loss communities are significantly smaller than English equivalents. Reddit is less popular in France for health topics -- forums like Doctissimo fill that niche.
| Forum | Est. Monthly Visitors | Activity | Approach | CMM Relevance |
|---|---|---|---|---|
| Doctissimo (Nutrition/Regimes) | 10M+ site-wide | Medium (declining) | Forum contributions, expert-style answers | High -- still the reference for French health questions |
| Aufeminin forums | 5M+ site-wide | Low (declining) | Similar to Doctissimo | Medium -- declining but still indexed on Google |
| Forum Savoir Maigrir | 50K+ registered | Medium | Engage with diet discussions | High -- users actively in weight loss journey |
| Club-regime.com | Unknown | Medium | Free diet forum with recipes, menus | High -- users sharing recipes and accountability |
| Maigrir Ensemble (forumactif) | 5K-10K | Medium | Co-dieter matching = directly relevant | Very High -- users literally seeking accountability partners |
Strategy: Old-school forums still rank well on Google. Write detailed, helpful replies to threads about "comment rester motive pour maigrir" -- include a signature or mention of CMM where rules allow.
| Server | Members | Activity | Approach | CMM Relevance |
|---|---|---|---|---|
| French fitness servers (search Disboard for "fitness" + "fr") | 500-5K each | Varies | Join, contribute, build relationships | Medium -- younger demographic, tech-savvy |
No major French-specific weight loss Discord servers were identified. This is an opportunity -- CMM could create its own Discord community as a free lead magnet.
| Group | Members | Activity | Approach | CMM Relevance |
|---|---|---|---|---|
| French weight loss Telegram groups | Very small, fragmented | Low | Not a priority channel | Low -- Telegram not popular for weight loss in France |
| App | Users (France) | Community Features | Approach | CMM Relevance |
|---|---|---|---|---|
| Yuka | 30M+ downloads | No community, but huge brand awareness | Can't infiltrate; use as positioning reference | Low (no community) but High (market signal) |
| MyFitnessPal | Millions (global) | Community forums, friend challenges | Engage in French-language forums | High -- calorie counters need accountability |
| FatSecret | Large community | Forums where users share experiences | Active community forum engagement | Very High -- social features + weight loss focus |
| Croq'Kilos app | 100K+ subscribers | Facebook-only community with dietitians | Join the Facebook group | High -- subscribers paying for weight loss |
| Noom (France) | Growing | In-app groups, AI + human coaching | Study their model (closest competitor) | Very High -- direct competitor benchmark |
| Subreddit | Members | Activity | Key Insight for CMM |
|---|---|---|---|
| r/loseit | 4.1M | Very High -- daily check-ins, NSV posts | Gold standard for peer accountability. Top posts = personal stories |
| r/intermittentfasting | 2M+ | High | Method-specific but accountability-heavy culture |
| r/CICO | 500K+ | High | Calorie-focused, data-driven users |
| r/progresspics | 2M+ | Very High | Visual motivation. Before/after = viral content |
| r/getdisciplined | 2M | High | Not weight-specific but accountability-obsessed |
| r/1200isplenty | 600K+ | Medium-High | Restrictive dieters, high churn potential |
| r/SuperMorbidlyObese | 50K+ | Medium | High-need users who need human support |
The pattern is clear -- the most active posts are about accountability, motivation, and personal stories. NOT diet plans. This validates CMM's daily phone call model.
| Group Type | Est. Size | Activity | Key Insight |
|---|---|---|---|
| "Weight Loss Accountability" groups | 100K-500K combined | High | Accountability in the name = CMM's exact positioning |
| GLP-1/Ozempic support groups | Rapidly growing (100K+) | Very High | New wave of users who need behavior coaching alongside medication |
| "30-Day Challenge" groups | 50K-200K | High bursts, then quiet | Challenge fatigue = opening for sustained daily coaching |
| Fitness transformation groups | 200K+ | High | Aspirational content, but low on follow-through support |
| Server | Members | Activity | Key Insight |
|---|---|---|---|
| FitMorii | 16,000+ | High | Training, nutrition, food science channels |
| Sets N Reps | 5,000+ | Medium-High | Weekly challenges, 3-month challenges |
| Lose It! (Discord) | 2,000+ | Medium | Supportive, mature community |
| Glow Gems | Unknown | Medium | 18+ weight loss and fitness support |
Key insight from Discord research: Discord accountability structures outperform generic Facebook groups because channels are topic-organized, roles grant access based on commitment level, and asynchronous check-ins create real accountability. CMM's daily phone call is the ultimate version of this.
| Program | Price | Model | Strengths | Weaknesses | CMM Opportunity |
|---|---|---|---|---|---|
| Comme J'aime | ~60-90EUR/week | Pre-made meals + phone coaching | Convenience, brand awareness (heavy TV ads) | Bland food, high cost, weight regain, Trustpilot 3.9/5 | Target churned users -- "you don't need meals, you need accountability" |
| Dietbon | ~50-70EUR/week | Pre-made meals + dietitian follow-up | Better taste (Trustpilot 4.7/5), 10yr expertise | Still meal-dependent, no behavior change | Same angle -- behavior > meals |
| Croq'Kilos | ~8EUR/month subscription | Menus + shopping lists (no meals) | Cheap, accessible | No personal coaching, dietitian only via Facebook | Upsell target -- users who want more support |
| Platform | Price | Model | Strengths | Weaknesses | CMM Opportunity |
|---|---|---|---|---|---|
| WW France (Weight Watchers) | ~20-45EUR/month | Points system + meetings + app | Brand recognition, community meetings | Bankruptcy (Chapter 11, 2025), declining subscribers | Massive opportunity -- WW users leaving, need alternative |
| LineCoaching | ~25-35EUR/month | Online coaching + phone/video sessions | Behavior-focused (aligned with CMM) | Less well-known, no daily contact | Direct competitor -- CMM differentiates with DAILY calls |
| Noom | ~17EUR/month (annual) | AI + psychology-based lessons + coaching | Proven model, AI-powered | Not localized for France, cold AI feel | Study closely -- CMM = Noom with voice, warmth, daily calls |
| MT7P (Coaching Perte de Poids) | 50-100EUR/week | Individual coaching, 3-6 month program, 7/7 follow-up | Personalized, intensive | Expensive, not scalable | High-end positioning reference |
| Coach Nutri Sport | Variable | WhatsApp-based coaching, 7/7 availability | Accessible, personal | Manual, not scalable | Validates demand for daily touchpoints |
| Chain | Members (France) | Coaching Offer | Partnership Potential |
|---|---|---|---|
| Basic-Fit | 4M+ (Europe), 300+ clubs France | Coaching sessions at 25EUR/session, nutrition programs | High -- could integrate CMM as digital add-on |
| Fitness Park | Large network France | Live instructors, premium positioning | Medium -- more premium, smaller fit |
| Keepcool | Growing | Low-cost, limited coaching | Medium -- members need external accountability |
| Neoness | Paris-focused | Basic coaching | Medium -- urban demographic aligns |
| Platform | Network Size | Model | Partnership Potential |
|---|---|---|---|
| Madietenligne | 2,900+ dietitians across France | Online booking for dietitian consultations | Very High -- could refer patients to CMM for daily support |
| Doctolib (nutrition category) | Thousands of practitioners | Booking platform | High -- advertising or referral partnerships |
| Nutrika | Growing | 24/7 online nutritionist consultations | Medium -- potential integration partner |
| Account | Platform | Followers | Content Type | Partnership Approach | CMM Relevance |
|---|---|---|---|---|---|
| @the_lyon_black | 3.1M | Fitness transformations | Sponsored content, affiliate | Medium -- too big, expensive | |
| @killian___ (Killian Belliard) | 482K | Personal training, Paris | Affiliate partnership, review | High -- coaching-aligned | |
| @marinlle (Marine Lelelu) | 456K | Marathon, Ironman, fitness | Challenge collaboration | Medium -- endurance focus | |
| @emmafitnessgoal (Emma Filoche) | 100K-200K | Dietitian, ebooks, meal plans | Expert endorsement | Very High -- professional credibility | |
| @ysalinebenakli | 100K+ | Dietitian, "Love Your Body" program | Co-branded content | Very High -- reequilibrage alimentaire niche |
| Account | Platform | Followers | Content Type | CMM Relevance |
|---|---|---|---|---|
| @onmangequoi | IG + TikTok | 635K IG, 1.2M TikTok | "What should we eat?" meal ideas | High -- audience cares about healthy eating |
| @seizemay | TikTok | 1.1M | Simple, visual recipes | Medium -- food-focused, less weight loss |
| "Foodie mom" accounts | IG + TikTok | 500K-640K+ | Healthy + gourmet family meals | High -- mom demographic = key CMM persona |
| Profile Type | Follower Range | Why They Matter | Approach |
|---|---|---|---|
| French nutritionists on Instagram | 5K-50K | High trust, professional credibility | Free trial of CMM, ask for honest review |
| "Reequilibrage alimentaire" journey accounts | 1K-20K | Authentic, relatable transformations | Gift CMM subscription, co-create content |
| Mom fitness/wellness accounts | 5K-30K | Key demographic (30-45F) | Affiliate deal, "my morning routine with CMM" content |
| French "before/after" transformation accounts | 5K-50K | Proof-based content | Testimonial partnership |
Strategy: Focus on micro-influencers (5K-50K). They have 3-5x better engagement rates than macro-influencers and their audience trusts them. Offer free 3-month CMM access in exchange for honest content.
| Podcast | Host | Focus | Est. Listeners | Guest Pitch Angle |
|---|---|---|---|---|
| Dans la Poire ! | Charles Brumauld (dietitian) | Psycho-nutrition, eating better | Growing | "The psychology of daily accountability in weight loss" |
| Le Reequilibrage Alimentaire | Mael Brossaud (sports coach) | Nutrition, weight loss, behavior | Medium | "Why daily phone calls beat diet plans" |
| Savoir Manger | Various | Nutrition and weight loss | Medium | "How AI coaching is changing weight loss in France" |
| Sport et Nutrition Naturelle | Various | Sports nutrition, SAM method | Medium | "Beyond meal plans: the accountability gap" |
| La Voix de la Nutrition | Julia (dietitian) | Nutrition and wellness | Growing | "Making nutrition personal with daily voice coaching" |
| Sante 360 | Dr. Stephane Resimont | Hormonal balance, longevity, prevention | Established | "Phone-based coaching as preventive health tool" |
| Podcast | Focus | Why It Matters |
|---|---|---|
| The Model Health Show | Health, weight loss | Study how they discuss accountability |
| Mind Pump | Fitness, nutrition | Large audience, open to tech/app partnerships |
| Half Size Me | Weight loss maintenance | Perfect audience alignment -- maintenance = accountability |
| We Only Look Thin | Weight loss journey | Community-driven, relatable |
Strategy: Pitch French podcast hosts as a guest. Story angle: "I built an AI that calls you every morning to keep you accountable -- here's why it works better than any diet." Prepare a 2-minute pitch email for each host.
| Company/Type | Employee Base | Current Wellness Offering | CMM B2B Angle |
|---|---|---|---|
| Sanofi ("Take Care & Bwel!") | 38,000 employees in France | 4-pillar program: eat better, move often, feel good, stay healthy | Integrate CMM as the "eat better" pillar tool |
| Large CAC 40 companies | 10K-100K+ each | CSR / QVT (Qualite de Vie au Travail) budgets | White-label CMM for employee wellness |
| Comites d'Entreprise (Works Councils) | Variable | Wellness perks, gym discounts | Offer CMM as a wellness benefit alongside gym passes |
| Startups (tech, Paris) | 50-500 | Modern wellness budgets, flexible | Easy early adopters, tech-savvy employees |
Key stat: Companies investing in QVT report up to 20% productivity gains, 50% reduction in turnover, and reduced absenteeism. This is the selling pitch for HR directors.
| Mutuelle | Members | Wellness Programs | CMM B2B Potential |
|---|---|---|---|
| Harmonie Mutuelle | 5M+ members | Workplace health programs, prevention | Very High -- could subsidize CMM for members |
| Alan | 500K+ members | AI health app, prevention programs (back pain, mental health, sleep) | Very High -- tech-forward, prevention-focused, startup mentality |
| Malakoff Humanis | 10M+ | Health coaching program for employees | High -- already does coaching, CMM could be a partner tool |
| AXA Mutuelle | Millions | 13.9M EUR prevention fund (2025-2027) | High -- active innovation funding for health projects |
| MGEN | 4M+ | Prevention and workplace well-being focus | Medium-High -- strong ethics alignment |
| APICIL | Large | Employer well-being obligations expertise | Medium -- compliance-driven, less innovation-forward |
Mutuelles are the golden B2B channel. Pitch: "Reduce your members' obesity-related healthcare costs by offering daily AI coaching. We measured X% improvement in Y." Need clinical/pilot data first.
| Chain | Clubs in France | Partnership Model | CMM Fit |
|---|---|---|---|
| Basic-Fit | 300+ | Digital add-on to membership, kiosk promotion | Very High -- 4M members, needs digital coaching layer |
| Fitness Park | 200+ | Premium coaching add-on | High -- premium members more likely to pay |
| Keepcool | 100+ | Low-cost gym, members need external support | Medium -- price-sensitive audience |
| L'Appart Fitness | 100+ | Mid-range, coaching-oriented | High -- coaching is already part of their DNA |
| Network | Size | Model | CMM Opportunity |
|---|---|---|---|
| Madietenligne | 2,900+ dietitians | Online booking platform | Top Priority -- refer patients to CMM between sessions |
| Individual dietitians/nutritionists | 10,000+ in France | Private practice | Affiliate program -- 20-30% commission per referral |
| Doctolib (nutrition practitioners) | Thousands | Booking platform | Advertising, sponsored placement |
| Pharmacy networks | 22,000+ pharmacies in France | Nutrition advice at counter | In-pharmacy promotion, QR codes |
| Action | Channel | Expected Impact | Effort |
|---|---|---|---|
| Join top 10 French Facebook weight loss groups | Build presence, soft leads | Low | |
| Create founder story content for Reddit r/loseit | Brand awareness, community feedback | Low | |
| Pitch 3 French nutrition podcasts | Podcasts | Credibility, reach 10K-50K listeners | Medium |
| Contact 10 micro-influencers (5K-50K) | Instagram/TikTok | 5-10 content pieces, authentic endorsement | Medium |
| Create CMM Discord server (free community) | Discord | Lead magnet, engagement funnel | Medium |
| Action | Channel | Expected Impact | Effort |
|---|---|---|---|
| Engage on Doctissimo + Savoir Maigrir forums | Forums | SEO-friendly, long-tail traffic | Low-Medium |
| Partner with 2-3 dietitians on Madietenligne | B2B | Direct referrals, professional credibility | Medium |
| Run Facebook ads targeting WW France churned users | Facebook Ads | High-intent audience, low CPL | Medium |
| Approach Alan (mutuelle) for pilot partnership | B2B | Potential for subsidized user acquisition | High |
| Target "Comme J'aime" dissatisfied users (Trustpilot 3.9) | Multiple | Convert frustrated dieters | Medium |
| Action | Channel | Expected Impact | Effort |
|---|---|---|---|
| Pitch Basic-Fit partnership (digital coaching add-on) | B2B | Access to 300+ gym locations, 4M members | High |
| Apply to AXA prevention innovation fund | B2B | 13.9M EUR fund, credibility boost | High |
| Launch corporate wellness pilot (1-2 startups) | B2B | Case study for enterprise sales | High |
| Build pharmacy promotion program | B2B | Physical distribution channel | High |
| Create white-label offering for mutuelles | B2B | Scalable B2B revenue stream | Very High |
Chapter 11 bankruptcy, declining subscribers. Massive pool of orphaned users seeking alternatives. CMM should explicitly position against WW: "No points. No meetings. Just a daily call."
Comme J'aime (3.9/5 Trustpilot), Dietbon users eventually churn because meals don't change behavior. CMM's pitch: "The meal plan isn't the problem. Your habits are."
Every community (Reddit, Facebook, Discord) is essentially people trying to hold themselves accountable through text posts. CMM fills this with a real human/AI voice call daily.
But Noom is text-based, not localized for France, and lacks the warmth of a daily phone call. CMM = Noom + voice + French-first.
French insurance companies are legally and financially incentivized to invest in preventive health. CMM can reduce obesity-related costs. Alan is the ideal first partner (tech-forward, startup culture).
10 French nutritionists with 10K followers each will outperform one celebrity partnership. Focus on authentic, professional voices.
Unlike the US where Reddit dominates, France still uses Doctissimo and traditional forums. These pages rank well on Google and drive long-tail organic traffic.